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Data mining of essence and fragrance: analysis of perfume e-commerce
As far as the market share of perfume is concerned, Asia accounts for 8% of the global sales and only 20% of Latin America, while China only accounts for 0.8% of the global sales. From the perspective of the international market, the perfume market is a US $43.89 billion industry, with at least 300 new products launched every year. Key points In France, perfume is as indispensable as food, clothing, housing and transportation, while China, which accounts for about 20% of the world's population, only accounts for 1.5% of global perfume sales. Domestic consumers are not accustomed to using perfume. The purchased perfume is often used only for special occasions. Perfume is still a relatively new thing in China. Although the Chinese perfume market is in the initial stage of development, it means that there is great potential in the future. This paper attempts to analyze the market through the sales data of perfume products on e-commerce websites: • What kind of perfume products sell well? • What are the characteristics of these perfume? So as to analyze the influencing factors of perfume sales and provide basis for perfume sellers to determine purchase plans and users to choose perfume. Sales volume of perfume with different characteristics In terms of perfume product classification, the origin, fragrance and packaging of perfume will have a great impact on sales. The above figure describes the distribution of perfume sales for each feature. In terms of origin, the sales of perfume products from Spain and the United Kingdom are significantly lower than those from other countries. perfume produced in China, France and Italy are the most popular among consumers. France and Italy are the most important places of origin of perfume luxury goods in the world, with a huge impact, while there is little difference between other countries. The sales of "flower fragrance" and "fresh fragrance" are low, and the overall sales of perfume products with flower and fruit fragrance, ocean and citrus fragrance are slightly higher than other perfume. Oriental women are more conservative in the use of perfume than western women. They like light and simple fragrance, so perfume with floral and fruity fragrance is the best seller. Choosing the right type of perfume is a very important aspect of promoting sales. Perfume is different in different application scenarios Among all products, daily use cases account for the majority, followed by dates, parties, and gift giving. Users prefer daily perfume. Through the apriori association model, it is found that most perfume application scenarios are highly correlated, indicating that most perfume products not only have one application scenario, but also have multiple application scenarios. The correlation between most applicable occasions is very strong, with the most frequent occurrences in daily life, dating, workplace, and gatherings and parties, and they are the places with the strongest mutual correlation. However, the correlation between entertainment, sports, and other places is not significant, indicating that these three types of places have strong targeting. Sales volume of perfume of different types and packages It can be seen from the data that the sales of eau de toilette EDT and luzhou perfumes EDP are both good, mainly because eau de toilette have a light taste, which is in line with the consumption characteristics of oriental women. There is also a strong fragrance perfume market, which is mainly aimed at older business women and middle-aged women. The sales of perfume in independent packaging are better than those in other packaging. Businesses need to introduce more perfume combinations and perfume gift sets in combination with different use occasions to stimulate consumption. In addition, at present, a large part of perfume consumption in China is still used as gifts. Therefore, short-term promotion strategies can be developed to reduce prices. ...
https://en.sindbo.com/html/2397641154.html2021-10-13
Frontier application of fragrance: Holding hands with virtual realit
Ketamine 0ne, a North American mental health medical company, announced an exclusive agreement with OVRTechnology, a US olfactory virtual reality technology company, to use virtual reality technology for psychedelic psychotherapy. Ketamine One is a mental health medical company that focuses on the antidepressant drug ketamine and various hallucinogens. At present, the company has opened 15 clinics in North America and has signed a letter of intent to establish four more. OVR is a technology company that combines smell and virtual reality, with a subsidiary called Smell The "Architecture of Scent" virtual reality platform consists of three parts: related hardware, software, and fragrance devices. Ketamine One's psychedelic psychotherapy will utilize OVR's related platform, equipped with a virtual reality fragrance device that can release fragrance. Its design function is to enhance immersion, promote relaxation, and help patients cope with stress. The platform consists of multiple components: a head mounted display screen, ION devices, fragrance boxes, and multiple natural scenes centered around fragrance. ION is a lightweight wireless device that can release fragrance particles in conjunction with virtual reality technology, enhancing the immersive experience for patients. The fragrance used by ION is in liquid form, and its ingredients have undergone extensive experimental testing, including both natural and synthetic fragrances. The virtual reality technology that was well-known in the past often only combined visuals and sound. Through this collaboration, Ketamine One's clinics will incorporate fragrances to create a more realistic immersive virtual reality scene, which is expected to enhance the patient experience and improve treatment outcomes. The concept behind OVR's "Fragrance Architecture" platform and ION equipment is that fragrances in virtual reality can significantly enhance immersion. In computer simulation scenarios, patients can interact with virtual 3D environments. And with the addition of fragrance, these simulated scenes will place patients in a stable environment, enhancing their relaxation mood. Aaron Vyshinewski, CEO and co-founder of OVR Our virtual reality platform is the first to understand users' behavior in the virtual world and simulate sensory environments in real time for response. It has great potential and is expected to enable this already promising technology to have a greater medical impact ...
https://en.sindbo.com/html/1046232743.html2021-9-17
Survey on the Economic Operation of the Fragrance Industry in the Fi

Each member company:

 Hello everyone!

In order to comprehensively understand the economic operation of China's fragrance and chemical industry in the first half of 2021, scientifically study and judge the current economic development situation of the industry, and objectively analyze the problems that hinder the development, China Flavor essence and Cosmetics Industry Association is now carrying out the "Investigation on the Economic Operation of the Fragrance and Chemical Industry in the First Half of 2021". I hope you can spare precious time from your busy schedule to participate in the investigation. Sincere thanks to you and your company.

This survey ends on October 30, 2021, and we look forward to your participation.

    

...
https://en.sindbo.com/html/1208595358.html2021-9-16
Demand side of essence and spice market: focus on "strong consumptio
Global market: Growth differentiation, differentiated consumption as the main focus The global essence and spice market grew steadily, with South America and Asia leading the way. In 2018, the global market size of essence and flavor reached about 27.6 billion dollars. From 2009 to 2018, the global market for essence and flavor has a compound annual growth rate of about 4%. By region, the essence and spice market is mainly concentrated in Europe, America, Japan and South Korea, among which the Asian market has built a major growth. The application mainly focuses on food and daily chemical products, serving as a "beautifying agent" for the sense of smell. In the global market of essence and fragrances, edible essence and fragrances account for about 56%, and daily essence and fragrances account for about 44% (the market scale of tobacco fragrances is relatively small, and foreign tobacco essence and fragrances are divided into the field of essence and fragrances). Edible essence and spices can give flavor to food raw materials, correct the bad smell in food, and at the same time can supplement the lack of aroma in food, stabilize and assist the inherent aroma in food. Edible spices are mainly used in beverages, dairy products, convenience foods, candies, and baked goods, with a relatively dispersed end demand market. Daily chemical essence and perfume are mainly used to correct the unpleasant smell in daily chemical products, produce pleasant smell, and upgrade the product grade. They are mainly used in perfume, cosmetics, bathroom supplies, cleaning agents, detergents and other products. Essence for food can be divided into several categories, of which beverage accounts for the largest proportion. On the whole, the downstream consumption of essence and fragrance in the world is relatively dispersed, and the change of demand in a single market has a limited impact on the overall demand. The following will continue to analyze the demand and growth rate of essence and fragrance products from the market segments. Food market: The global beverage market is steadily growing, driving a steady increase in demand for spices. According to data from the Leading Industry Research Institute, benefiting from the development of the global economy and the gradual improvement of consumer power, the market size of the global beverage industry is expected to maintain stable growth in the future, with a growth rate of around 2%. According to FAO's forecast, the global dairy market is expected to continue growing due to natural population growth and an increase in the middle class. From 2019 to 2023, the growth rates of global milk production, fresh milk, and processed dairy consumption are expected to remain at 1.7%, 2.1%, and 1.5%, respectively. The output of global beverage and dairy products is expected to maintain an increase, and the demand for related edible essence and spice products can still maintain a steady growth. Daily use market: the global daily use chemical market grew steadily, and the demand for related essence and spices rose steadily. According to the forecast of Data Bridge, with the increase of demand for detergent functionalization and the rapid growth of demand in emerging markets, it is expected that the global liquid detergent market scale is still expected to maintain rapid growth, and the demand for related detergent essence and spices is expected to increase. The global cosmetics market has been able to maintain stable growth in the past. From 2005 to 2019, the global cosmetics market sales increased from approximately $267 billion to approximately $500 billion, with an average annual compound growth rate of about 4.6%. The demand of cosmetics market is growing steadily, and the market demand of related daily chemical essence and fragrance products is expected to maintain a steady growth. 内需市场：消费属性增强，成长性把控主旋律 The market demand for essence and spice in China is increasing rapidly. The downstream market of essence and fragrances is concentrated in consumer goods, and the demand is fully diversified, which endows essence and fragrances with strong consumption attributes. Functionalized and differentiated products can meet the market demand and obtain strong customer stickiness. In recent years, due to the development of China's economy and the improvement of the national living standard, as well as the continuous transfer of the global essence and fragrance industry to China, the market scale of China's essence and fragrance industry has developed rapidly. In 2018, the market size of China's essence and fragrance industry was 40.32 billion yuan, with an average annual compound growth rate of 9.1% from 2005 to 2018. In the future, the scale improvement and industrial upgrading of downstream food, daily necessities and other industries will strongly drive China's essence and spice market to continue to flourish. Food market: The overall production of soft drinks and finished sugar in China remains stable and upward. According to the data of China Flavor and Fragrance Association, with the rapid development of China's food industry, the demand for essence and flavor in China has increased rapidly, accounting for more than 50% of the whole essence and flavor market. This year's epidemic has disrupted short-term consumption, while the industry trend remains unchanged in the medium and long term. In the future, the domestic food industry is expected to maintain growth, driving the growth of China's agricultural and sideline food processing, food manufacturing and beverage manufacturing sub industries, and the demand for edible essence and spices is expected to maintain a high growth rate. In recent years, the Chinese soft drink and dairy markets have maintained a growth rate of around 5% in downstream product production, and the demand for related edible spices has steadily increased. The overall candy production in China remains stable, and the use of flavorings in candy can still maintain stable growth. With the improvement of residents' consumption level, the output of soft drinks and dairy products is expected to maintain growth, and the demand for soft drinks and dairy related essence and spices is expected to increase. Daily market: Cosmetics production continues to grow, while detergent production enters a new round of growth. The total retail sales of China's daily chemical industry maintain a high growth rate, and the demand for related daily chemical fragrances has increased. In the future, with the increasing demand for men's care products and high-end daily chemical products, the market for related daily chemical products in China can still maintain a high growth rate. Domestic detergent products are facing consumption upgrading, and the products are gradually moving towards concentrated products. The performance requirements and demand for related essence and fragrances have been improved, and the demand for related detergent and fragrances still has some room for growth. In 2020, affected by the COVID-19, the production of hand sanitizers and synthetic detergents will increase significantly, which will stimulate the demand for daily chemical fragrances Export pattern: Market diversification, with spices as the main focus There are many essence and spices exported domestically. China has formed a core competitive advantage in some major essence and fragrance fields, and its export products are concentrated in many major essence and fragrance products, such as vanillin, coumarin, maltol, etc. From 2015 to 2017, the export volume of domestic essence and fragrance products remained at about 180000 tons, accounting for about 30% of the total output. The export countries are relatively scattered, and the products are mainly spices. As a whole, essence and spice export countries are scattered, and the single market has little impact on the overall demand. From the distribution of China's export countries in 2018, the United States, India, and Japan were the three major export destinations, accounting for approximately 15%, 11%, and 8% respectively. Due to the limited blending level in China, China exports fewer essence products, accounting for less than 16%. The export products are mainly spices, accounting for nearly 85%. There are fewer high-quality products and high-end flavor products. China exports a large number of spice products. In terms of export volume, China exports a large number of products such as benzyl alcohol, vanillin, 2-phenylethanol, and menthol. Among them, benzyl alcohol and vanillin have relatively large export volumes, with export quantities in the tens of thousands of tons. The export volume of menthol is around 7000 tons, with an average export price of 19.5 US dollars per kilogram. China has established international competitive advantages in some major spice fields and has a certain export scale. To sum up, the overall demand of essence and fragrance market is growing steadily, among which the domestic demand market is growing rapidly. International market: The overseas market is mainly concentrated in developed countries such as Europe, America, Japan, and South Korea. The market will pay more attention to product diversification and consumer attributes will dominate market development; At the same time, the demand in emerging markets in South America and Asia has increased, demonstrating high growth potential. Domestic market: Due to the development of the food industry and the increasing demand for daily chemical products, the demand for spices in the domestic market has increased, with strong external growth and gradually increasing consumer attributes. ...
https://en.sindbo.com/html/205784129.html2021-9-13
Supply end of essence and spice: global monopoly competition, low co
International market: leading monopoly, high wall casting with high gross profit margin The market is highly monopolized, gradually forming a pattern of the "Four Great Kings". The global essence and spice market is monopolized by the top 10 giant enterprises. In 2017, the industry CR10 was 77.0%. With the strengthening of the layout of leading patents, the broadening of product layout, the deepening of the industry moat, and the trend of further improving market concentration. The global essence and spice market has formed a supply pattern of "four super and more powerful". Chihuadun, Fenmeiyi, International essence and Fragrance and Symrise are in the first echelon of the industry, and the second echelon is mainly Japanese, American and Chinese enterprises such as Man's, Frutarom (acquired by IFF in 2018), Takasa, Morin, Robert (owned by Fenmeiyi), Hasegawa and Huabao International. Differentiated product competition, emphasizing the extension of consumer attributes. Since flavor products need to be blended to produce essence, different flavor products have differentiated characteristics and can form certain complementarities. The market will still pursue the production of different types of essence and spice products to pursue product renewal and meet the demand for new flavors. International essence and fragrance giants such as Chiwharton need to synthesize hundreds of new compounds every year. After the evaluation of flavor mixing personnel and synthetic process, only a few of them can be produced as new synthetic flavors. The application of these new products plays an important role in the quality of essence and the creation of new essence. Although the research and development of a single variety requires a large amount of investment, a new type of essence will gain more market space if it is applied, such as rose ether in the 1860s, turquoise ketone and turquoise ketone in the 1970s, and methyl dihydrojasmonate in the 1980s. The international essence and spice market is in the stage of differentiated competition as a whole, and even the international essence and spice giants need to purchase relevant products from competitors for blending. Continuous high R&D investment, consolidating the leading position. New essence and spice products can bring certain differentiation to products, improve customer stickiness and seize market share. The world essence and fragrance giants attach great importance to R&D, and the general R&D investment accounts for 6% to 9% of the total revenue. These funds are mainly used for the development of various new products and technologies, effectively promoting the development and application of related technologies. The extremely high R&D investment has created a highly competitive barrier in the industry, promoting a pattern of monopolistic competition. The cost proportion is relatively low, and the gross profit margin level is high. On the demand side, essence and fragrances account for a relatively low proportion of production costs in downstream enterprises, and their consumption attributes are strong. Small differences in essence and fragrances may cause huge changes in industry demand, so downstream manufacturers have high requirements for product quality and weak bargaining power. The pattern of supply side monopolistic competition ensures exclusive supply of patented formulas, and the market supply side has strong bargaining power. Therefore, in the pattern of strong supply and weak downstream, essence and spice industry leaders can maintain a high level of gross profit. 国内市场：行业集中度尚低，平均规模较小 The production is rapidly increasing, and the supply pattern is relatively scattered. In the past 20 years, China's food industry, beverage industry, tobacco industry and other related industries have developed rapidly, as well as the innovation of related synthesis, extraction and flavor mixing technologies. The quality of essence and flavor products in China has continued to improve, the variety has continued to increase, the scale of enterprises has continued to expand, and the output and sales of products have increased year by year. There are a large number of essence and spice enterprises in China, with more than 1000 existing production enterprises, which are mainly distributed in Guangdong, Jiangsu and Shandong, with a low overall concentration. Among them, there are more than 300 enterprises above the designated size. In 2016, the average asset size was only 150 million yuan, and the average operating income was only 190 million yuan. The profitability of enterprises above the designated size is weak, the asset size is small, and the competitive advantage of enterprises is not obvious, forming a certain competitive advantage in the field of bulk essence and fragrance and the competition is fierce. The concentration of industry supply is relatively low, and leading companies have significant room for improvement. Compared with foreign countries, the concentration of essence and fragrance industry in China is relatively low. In 2018, the CR5 of China's essence and fragrance industry was only 21.2% (estimated by the market share of the top five companies with operating revenue, without considering the market share of foreign companies in China), and the concentration was still low compared with the pattern of foreign oligopoly. In the future, driven by the tightening of domestic food additive control, the rise of environmental barriers, and the upgrading of domestic consumption, the survival space of small enterprises will be squeezed, and there is still a high room for improvement in the market share of leading enterprises. The concentration of industry supply is relatively low, and leading companies have significant room for improvement. Compared with foreign countries, the concentration of essence and fragrance industry in China is relatively low. In 2018, the CR5 of China's essence and fragrance industry was only 21.2% (estimated by the market share of the top five companies with operating revenue, without considering the market share of foreign companies in China), and the concentration was still low compared with the pattern of foreign oligopoly. In the future, driven by the tightening of domestic food additive control, the rise of environmental barriers, and the upgrading of domestic consumption, the survival space of small enterprises will be squeezed, and there is still a high room for improvement in the market share of leading enterprises. Food safety, environmental protection tightening, and consumption upgrading lead to industry clustering The trend of food safety: stricter regulation and increased barriers to certification. In the future, as the industry standards and the management of additives become increasingly strict, downstream customers' requirements for the quality of essence and flavor products will also gradually increase, and the certification barriers of related industries will also gradually increase. Some small essence and fragrance enterprises have less R&D investment, poor product quality, or are difficult to pass the food verification. The requirements for food safety standards on the demand side have been raised, and leading enterprises have the financial and technological strength, which is expected to increase market share. The trend of environmentally friendly production: policies are becoming stricter, and small businesses are accelerating their exit. In order to promote the construction of ecological civilization, national environmental protection policies continue to tighten. Since the first round of environmental inspections and "looking back" from 2016 to 2018, over 200000 chemical enterprises in China have been shut down in accordance with the law. Starting from 2019, in 2020 and 2021, the Ministry of Ecology and Environment will conduct a second round of inspections on the inspected objects over a period of three years. Utilize the year 2022 to conduct a 'look back' on some places and departments. There are a large number of essence and fragrance enterprises in China, with a wide geographical distribution and a small investment scale. Some flavor production processes involve more reaction processes and by-products, which pose a greater risk of environmental protection production. With the gradual pressure of domestic environmental protection policies, small essence and spice enterprises will withdraw from the market, and industry concentration is expected to increase. The trend of consumption upgrading: quality improvement, new products seizing the market. With the improvement of people's living standards, consumers' consumption concepts for food and daily chemical products are becoming increasingly rational and mature, and their requirements for the quality of consumer goods are gradually increasing. Downstream consumers began to pursue safe, natural and environmentally friendly essence and fragrance products. In the future, essence and spice enterprises that master the research and development capability of new varieties are expected to launch more safe and reliable essence and spice varieties, meet the escalating consumption demand and increase market share. Looking ahead, domestic food safety, environmental standards, and consumer upgrades will significantly increase the competitive barriers in the industry supply. Small businesses will find it more difficult to pass customer quality verification, national environmental approval, and customer brand selection, facing the risk of exiting the market, and the supply side is expected to clear. The domestic leading enterprises of essence and fragrance have capital and technical advantages, and the market share is expected to gradually increase. Import substitution: R&D opens the way, high-end products are expected to break through Imports are relatively concentrated, mainly in Germany and India. In 2018, China's imports of essence and spices were about 1.8 billion dollars, and the top five countries in terms of imports were Germany, India, the United States, Japan and Singapore. Compared with China's essence and spice export regions, the importing countries are relatively concentrated, and the sum of the top five imports accounts for about 70% of China's total imports of essence and spice commodities. China mainly imports synthetic spices from Germany, and essence accounts for a relatively small proportion. China mainly imports natural spices such as menthol and peppermint oil from India. The import volume of menthol is relatively large, and the domestic market space is vast. From the perspective of imported products, the largest imported spice product in China is menthol, with an import volume of 12000 tons in 2017 and an average import unit price of 16.4 US dollars per kilogram. This is mainly due to the lower production cost of menthol in India and other places, which has a certain cost advantage. Secondly, the import volume of orange oil, benzaldehyde, and benzyl alcohol is over 1000 tons; There are also some high-end spice products in small batches (Turkic ketone, Rose ether, Macrostanone, high-quality dihydrojasmonate methyl ester), with small batch sizes and high added value, which cannot be produced by domestic enterprises and need to be imported from abroad. Domestic leading enterprises are accelerating their research and development layout, which is expected to replace imported high-end products. Compared with foreign essence and fragrance giants Chiwharton and IFF, the R&D investment of essence and fragrance enterprises in China accounts for a low proportion of operating revenue, and the absolute value of R&D investment is small. There is still room for improvement in the investment layout of R&D end. In the future, powerful essence and fragrance enterprises in China are gradually rising and strengthening R&D investment. In the past 30 years, China has ranked first in the number of essence and fragrance patents registered internationally, accounting for 31%, followed by the United States, accounting for 11%. At present, synthetic spice enterprises in China have broken through various new synthetic spice products such as cooling agent WS-23, carvone, methyl dihydrojasmonate, and furanone, while natural spice enterprises benefit from China's natural resource endowment and have certain market discourse power in various products such as osmanthus essential oil, litsea seed oil, and pine resin. China is gradually establishing a competitive advantage and is expected to gradually break through foreign monopoly products and achieve partial product import substitution. On the supply side, overseas markets are in a highly monopolistic stage, and leading enterprises are laying out differentiated products to ensure competitive advantages. The concentration of supply in the domestic market is relatively low, and the average scale is small. In the future, under the combined effect of domestic food safety standards, environmental protection standards, and the improvement of consumption levels, the competition barriers in the industry will increase. Small enterprises without technological and financial advantages are expected to exit the market, and the industry is expected to move towards top concentration. At the same time, domestic essence and spice enterprises are gradually distributing related high-end essence and spice products, which is expected to break through the high-end product field and realize import substitution. The domestic essence and fragrance industry is facing a "golden age" of head concentration and import substitution, and domestic leading enterprises are expected to gradually increase their market share and strengthen their competitive advantages. Looking forward to the future, the domestic essence and spice market is facing a high growth momentum, and the consumption attribute is gradually strengthened, with certain growth potential. On the supply side, large spice enterprises are gradually laying out high-end spice products, which is expected to form strong patent barriers, squeeze out market share of small enterprises, replace imported products, increase market share, and endow leading enterprises with internal growth potential. ...
https://en.sindbo.com/html/915876434.html2021-9-13
Analysis of essence and fragrance industry chain: the raw materials
Chemical semi synthesis: based on three major raw materials, limited production scale Chemical semi synthetic fragrances are mainly prepared by starting from isolated fragrances to produce various fragrance derivatives. At present, chemical semi synthetic fragrances are mainly synthesized through various products such as clove oil, guaiacol oil, lemongrass oil, turpentine (pinene), and camphor oil to produce a rich range of fragrance products. The following will mainly introduce the chemical semi synthetic fragrance industry chain of clove oil, lemongrass oil, and pinene. Lilac oil: synthetic bulk spice vanillin. Lilac oil (extract from clove stem) extracts natural eugenol, and the quality of vanilla synthesized from eugenol is close to that of natural products, which is widely favored in the high-end food and beverage market. However, the production of vanillin from raw materials such as clove oil and lignin will emit a large amount of pollutants and face significant environmental pressure. Eugenol can be synthesized into dihydroeugenol, isoeugenol, vanillin, and eugenol ester products. Lemongrass oil: a widely used raw material. Lemongrass oil is an essential oil extracted from lemongrass, which is mainly grown in Latin America and India. The product is widely used in the daily chemical industry. Lemongrass aldehyde is the main component of lemongrass oil, naturally occurring in lemongrass oil and used for the synthesis of more versatile fragrances such as geraniol and L-menthol. The essence and fragrance prepared from citronella oil are widely used in household care products, detergents and other products due to their mosquito repellency. Pinene: Downstream demand in the industrial chain is concentrated on vanillin and citral. Pinene exists in natural turpentine, with an annual production of around 300000 tons worldwide. Pinene mainly exists in two isomers, alpha and beta. The annual production of pinene in the world is more than 90000 tons, which is mainly used to synthesize a variety of bulk essence such as linalool, geraniol, citral, etc. Due to the fact that natural turpentine is mainly extracted from pine resin, natural production is limited, and the supply of natural semi synthetic market is still tight. Overall, chemical semi synthetic spice products are limited by limited raw material sources, and their production is usually low, which cannot fully meet market demand. However, chemically semi synthetic spice products usually result in purer spice products, produce fewer isomers of spices, and have product quality closer to natural products, which is to some extent popular in the market. Chemical total synthesis: based on petrochemical raw materials, producing diversified products Chemical fully synthetic fragrances are mainly synthesized from petroleum and coal tar based raw materials through chemical processes. Various fragrance products are mainly synthesized through acetylene/acetone, cresol, isoprene, toluene, benzene, acetylene/acetone, and cresol. The following mainly introduces the industrial chain of synthesizing fragrances from isoprene, toluene, and benzene. Isoprene: Rich in products and high in synthetic barriers. Isoprene is an important bulk petrochemical raw material and one of the most important products in cracking C5 fractions. The production capacity of isoprene from petroleum has a certain scale. The supply of essence and fragrance from isoprene is guaranteed, and the cost of raw materials is low. Through isoprene, citral, linalool, citronellal, geraniol, menthol and other bulk essence can be synthesized, and the downstream application prospect is broad. The process of synthesizing linalool and citral through isoprene involves multiple steps, with complex product structures and high production barriers, which are only mastered by a few enterprises. Toluene: With abundant sources of raw materials, it synthesizes highly efficient antibacterial spice cinnamaldehyde. Toluene is also one of the commonly used bulk raw materials with abundant sources. At present, toluene can be used to synthesize the important bulk spice cinnamaldehyde, which has antibacterial, disinfectant, and preservative functions, and can also serve as a physical preservative. Benefiting from the increased consumption of packaged food and organic food essence raw materials, the demand for cinnamaldehyde rose rapidly. According to Bai Liao Hui's prediction, the global cinnamaldehyde market is expected to exceed 2 billion US dollars by 2024. Benzene: synthetic bulk spice benzaldehyde. Benzene can be used to synthesize a large amount of commonly used perfume β - phenylethanol. At present, β - phenylethanol is commonly used to prepare rose essence, and the global production of β - phenylethanol is about 10000 tons. Phenylethanol has a lower price than linalool and is often used in the preparation of daily chemical fragrances. Due to the carcinogenic effect of the raw material styrene, the synthesis of β - phenylethanol is mainly used as a fragrance for daily chemical products, and current research is mostly focused on the synthesis of β - phenylethanol using biological fermentation methods. The diversification of the synthetic fragrance industry chain structure and high technological barriers have created an excellent track for the synthetic fragrance industry. There are various types of spice products with complex product structures, and different products cannot be completely replaced. The spice product market meets diversified characteristics. Essence needs a variety of spices for preparation. Different essence products can meet the differentiated needs with strong stickiness. essence products also meet the diversified characteristics. The barrier to entry for synthetic spice technology is high, and leading enterprises have exclusive control over the synthesis process and formula, with strong discourse power. The following will analyze the supply and demand of essence and fragrance industry, and deconstruct the growth and competition pattern of the industry. ...
https://en.sindbo.com/html/9485075837.html2021-9-13
Perspective of essence and fragrance industry: diversified product s
mainly synthetic essence and spices, with rich varieties The product structure of essence and spice kingdom is diversified. Spices are compounds that can bring flavor and are raw materials for preparing essence, while essence is a mixture of a variety of spices. The relationship between the two is inseparable. Essence and spice products are widely used in food, daily chemicals, tobacco and other fields. After hundreds of years of development, the world has formed a complete industrial chain of essence and flavor production from plant, animal extracts and petrochemical raw materials. According to their sources, spices are divided into natural spices and artificially synthesized spices. Natural flavors: including plant flavors (lemongrass essential oil, lemon essential oil, rose essential oil, etc.) and animal flavors (ambergris, beaver, civet, etc.). Natural flavors have limited sources of raw materials and are relatively expensive, but they are closer to natural flavors. Artificially synthesized fragrances: synthesized from basic petrochemical products such as benzene, toluene, and isoprene, with a wide range of raw material sources and low production costs. The essence can be obtained after the spices are mixed by the perfumers, so as to be used in the terminal consumer market. According to different use scenarios, essence can also be divided into edible essence, daily chemical essence, etc. The variety of synthetic spice products is abundant, and their market share continues to expand. At present, there are only about 500 natural spice products worldwide, while there are over 6000 synthetic spice varieties, which are more diverse and can better meet downstream demand. Synthetic essence has the advantages of low cost, safety and large output, and occupies 70%~90% of the global flavor market share. With the rapid growth of market demand, the source of natural flavor is limited and can not fully meet the market demand, and the proportion of synthetic flavor is expected to continue to expand in the future. There are various types of synthetic spices to meet the differentiated needs of the market. In synthetic spice products, there are more than 100 commonly used spice varieties with an annual demand of over 5000 tons worldwide, mainly including vanillin, linalool, geraniol, β - phenylethanol, menthol, and maltol. There are a wide range of synthetic flavor products, which can meet the demand for differentiated blending of essence products. The preparation process of essence is complex, and the flavor mixing process varies greatly. Flavor products have a strong and monotonous taste, which cannot be used directly alone. They can only be used after being mixed and prepared into essence. Essence is usually made from several hundreds of flavors, with a certain flavor type. After blending, essence can be blended by adding a coordinator, a modifier, a flavoring agent and a fixative to form a blended essence, which can be dissolved in water and oil after ripening to prepare a liquid flavor, or dispersed in dextrin and lactose to prepare a solid flavor. According to the prediction of IAL Consultants, in 2014, the global essence market accounted for 51.5%, and the spice market accounted for 48.5%. Generally, a essence product involves the deployment of more than ten or even dozens of flavor products. According to the proportion of flavor formulas and ingredients, essence will have a large difference in flavor and quality, and some products will be more diversified. In short, essence and spice can be divided into essence and spice, with market share close to 50%, while spice can be divided into natural flavor and synthetic flavor. There are a wide variety of synthetic spice products with diverse product structures, which can better meet downstream demand and account for over 70% of the spice market share. The process of blending essence involves a variety of spices. The blending formula is more differentiated and diversified. Essence and spice products are diversified, which can meet customers' differentiated needs and improve customer stickiness. ...
https://en.sindbo.com/html/5031473625.html2021-9-13
The 2021 China (International) Dairy Technology Expo kicked off in H
Industry exhibitions, as important display platforms for new technologies and equipment in the industry, are of great significance in promoting industry development. With the launch of the 2021 China International Dairy Technology Expo today, it will also bring a wonderful industry event. It is reported that this exhibition has invited many industry enterprises such as Shanghai Only Packaging Equipment Co., Ltd., Kunshan Bozheng Panju Packaging Equipment Co., Ltd., Shanghai Benyou Machinery Co., Ltd., Guangdong Mingyu Technology Co., Ltd., Shanghai Rutian Packaging Equipment Co., Ltd., Harbin Saide Technology Development Co., Ltd. to participate. In terms of exhibits, a wide range of equipment including dairy farm construction, dairy processing, dairy testing equipment, dairy product ingredients, and dairy product packaging will be displayed, including raw milk production equipment, quality and safety testing instruments, milking machines, filling machinery, packaging machinery, sterilization equipment, cheese processing equipment, fluid equipment (valves, fittings, pumps), transportation equipment, cleaning equipment, refrigeration equipment, dairy process supporting equipment, inkjet printers, coding machines, temperature calibrators, dairy testing instruments, product traceability systems, packaging materials, dairy additives, and more. At the same time, a series of forums closely related to industry development will be held during this exhibition to jointly explore industry development directions and trends. In terms of the agenda, it mainly includes forums on dairy deep processing technology, innovative development of functional dairy products, green and sustainable development of China's dairy industry, development of dairy product standards and regulations, dairy consumption and dual circulation development of dairy industry, development of dairy supply chain and milk source management, and collaborative development of science, technology, industry, and research in China's dairy industry.   With the continuous improvement of people's living standards and the transformation of health and consumption concepts in recent years, diversified dairy products represented by room temperature milk and low-temperature milk have been elevated in people's daily lives. At the same time, the synchronous increase in people's demand for dairy product quality has also prompted the dairy industry and dairy enterprises to accelerate their high-end, intelligent, and digital transformation and upgrading to meet the development situation in the new era. ...
https://en.sindbo.com/html/0849312449.html2021-9-11
International giants of essence and fragrance have come to China in

 

International essence giants have participated in the layout of the Chinese market, and local enterprises face opportunities and challenges

In October 2020, Qihuadun set up the world's largest factory in Changzhou, Jiangsu Province, with an annual production capacity of 38000 tons of essence and spices and an investment amount of 100 million Swiss francs (about 730 million yuan).

 

Previously, Qihuadun had acquired the Dele Man Chuang Fragrance Center and production plant in Guangzhou in July 2019. At the end of the same year, it officially announced the expansion of its edible essence factory in Nantong, Jiangsu Province, rapidly expanding its strategic territory in the Chinese market.

 

At the same time, in 2018, Symrise officially capped its essence and spice production base in Nantong with an investment of about $100 million, and in 2019, Fanmi Italy officially opened its world's largest edible essence manufacturing plant in Zhangjiagang, Jiangsu

 

International flavor giants have extended their tentacles to China, and have invested and set up factories in China, further boosting the growth of domestic flavor essence market scale. Chinese local essence and fragrance enterprises are facing opportunities, competition and challenges.

 

At present, China's flavor products have more export competitive advantages than essence products

At present, there are nearly 6000 actual spice varieties in the world, most of which have an annual output of less than 100 tons. Therefore, low production, diverse varieties, and competition between natural and synthetic products are important characteristics of the spice industry. Essence is a product formulated from a variety of spices, which is the downstream of the spice industry. It can be divided into food essence, daily essence and other essence according to the use.

 

China's bulk synthetic and natural flavors have export advantages

 

In synthetic fragrances, the commonly used fragrances are those with an annual global consumption of over 5000 tons, including linalool, geraniol, vanillin, linalool, maltol, etc.

 

China's bulk synthetic spices have production advantages, such as vanillin accounting for about 60% of the global total production, and maltol and linalool accounting for about 50% of the global total production.

 

In terms of import and export, about 1/3 of China's essence and spice products are used for export every year, of which about 2/3 are used for export. China's natural spice category is unique and has a large export volume, such as the unique spice Shan Cangzi oil, which is rich in citral and is the main raw material for producing violet ketone and vitamins A and E. The annual export volume is about 400 tons, ranking first in the world in terms of annual output.

 

※ China's essence manufacturing industry is still in the development stage, and further efforts are needed

 

From 2011 to 2019, the output of essence in China accounted for 58% of the total output of essence and flavor, while the output of essence and flavor in Japan accounted for 75% to 85% of the total output of essence and flavor. China's essence industry was lagging behind some developed countries.

 

The competition pattern of China's essence industry is decentralized, with SMEs as the main players. Limited by barriers such as technology, talent, capital and raw materials, China's small and medium-sized essence enterprises are prone to fall into a price war, which is not conducive to innovation and development of the industry.

 

Therefore, China's essence industry is still in the development stage at this stage, and the leading enterprises need to increase brand value, reduce costs and improve competitiveness through R&D innovation, attracting talents, vertical layout of the industrial chain and other ways.

 

※ In 2020, China's essence and fragrance market will exceed 50 billion yuan, and it is expected to develop steadily in the next five years

 

From 2015 to 2019, the development of China's essence and fragrance industry mainly depends on the growth of food essence and fragrance sales.

 

In 2019, China's food essence and fragrances have basically met domestic demand, and it is difficult to grow explosively. From 2020 to 2025, China's essence and fragrance industry will mainly rely on heated non combustible tobacco products (HNB) to drive the industry's continued development.

International giants of essence and fragrance have come to China in succession. Can Chinese local enterprises break through the tight encirclement?

Essence manufacturing is the highest part of gross profit in China's essence and fragrance industry chain, and China's essence manufacturing faces many pain points

The upstream industrial chain of China's essence and spice industry is spice planting and production, the midstream is essence production, and the downstream is application industries such as daily chemicals, food and tobacco. Among them, the output of spices and essence is at the same level, but the profit rate of essence is far higher than that of spices, and the production is more difficult.

 

In the middle reaches of China's essence and fragrance industry, essence production links have extremely high added value, with gross profit levels as high as 60% to 180%. Among them, the gross profit level of tobacco essence is the highest. The spice planting and spice production processes belong to the processing and production stages, with low added value and gross profit levels of about 30% and 50%, respectively. Compared with the production chain of essence and fragrance in developed countries, the planting and production of spices in China have not been large-scale and standardized, so the gross profit level is relatively low.

 

At the same time, because essence enterprises in developed countries also layout fragrance business, they have stronger synergy, thus raising the technical barriers of the fragrance industry. In addition, the integrated layout of essence and fragrances makes it unnecessary for the enterprise to purchase fragrances, which can further improve the gross profit level of essence products.

 

The production chain of essence and fragrance in China has not yet formed synergy, and it needs to develop towards the direction of industrial chain integration in the future. China's essence and fragrance industry has low added value and serious homogenization, and is still in the stage of exporting to foreign countries relying on raw material processing. This is mainly because the technology and formula of the essence and fragrance industry are monopolized by foreign leading enterprises, the pattern of local enterprises is scattered, and the leading blockade is difficult to break.

 

Although developed countries continue to transfer essence and fragrance industries to China, at present, the production links undertaken by China are mainly raw material intensive, resource consuming and environmental polluting. Developed countries still firmly grasp the R&D and matching links with the highest added value in the industrial chain.

 

Therefore, at this stage, essence products exported from China are mainly flavor products, and essence products are not internationally competitive. At the same time, there are about 1000 essence and fragrance enterprises in China, and about 40 enterprises with annual revenue of more than 100 million yuan. There are a large number of small and medium-sized enterprises, scattered market pattern, low concentration, and lack of scale effect. From this, it can be seen that Chinese domestic enterprises find it difficult to catch up with overseas leading enterprises in a short period of time.

 

The formula of daily chemical essence is complex, and Chinese enterprises mostly use essence products from overseas companies. Because Chinese food and tobacco enterprises pay more attention to localization, they mostly use local essence products. At this stage, the output of essence products of China's daily chemical industry is low. Due to the low downstream demand, large daily chemical companies use essence from overseas companies, and local essence is mainly supplied to local small and medium-sized enterprises.

 

Among food enterprises, about 70% to 90% of multinational enterprises use overseas essence, while most Chinese food enterprises use local essence products to meet the tastes of local consumers. The tobacco industry is monopolized by state-owned enterprises, which mostly use local tobacco essence products to adapt to the habits of local consumers, while also obtaining higher profit levels.

International giants of essence and fragrance have come to China in succession. Can Chinese local enterprises break through the tight encirclement?

Technology, talent and tax are the three major pain points for Chinese essence manufacturing enterprises. The Chinese spice industry enjoys a 9% export tax rebate rate and a policy of exempting value-added tax output tax, which will encourage Chinese spice enterprises to be more inclined towards exporting products and reduce the cost of importing Chinese spice products overseas. When it comes to essence production, the cost of raw materials of Chinese essence enterprises will be higher than that of overseas essence enterprises, and they will be at a disadvantage in international competition.

 

At the same time, compared with foreign essence and spice leading enterprises, China's essence and spice enterprises have a large gap in R&D investment. In terms of talent supply, there are only three universities in China with essence and fragrance majors, which is far from meeting the industry's demand for high-end talents.

 

The downstream demand of China's essence and fragrance industry is relatively stable, and HNB may bring explosive opportunities

The downstream of China's essence and fragrance industry mainly includes the daily chemical, food and tobacco industries. The daily chemical and food industries are relatively stable, and the tobacco industry is greatly affected by policies and new products, with certain volatility.

 

※ China's food essence consumption demand is stable, but there is still room for improvement

 

China's food industry has a large market scale and stable demand for essence. With the upgrading of consumption and the development of localization, China's local new consumer brands have risen, injecting power into the development of beverage, dairy products, convenience food, snacks and other categories, and promoting the growth of demand for upstream edible essence.

 

From the perspective of regional distribution of global essence and fragrance market consumption, Asia has the highest proportion of consumption, 34%, while China's per capita consumption of essence is low, only 28% of the per capita consumption of essence in the United States. With the development of food processing industry becoming mature in the future, China's edible essence market will have more potential for growth, and the demand of residents for essence will further increase.

 

※ China's daily chemical industry essence market demand is stable but difficult to break through

 

China's daily chemical industry is dominated by personal care products, while personal care products are dominated by overseas brands, and overseas brands all use overseas essence products. Therefore, about 80% of the essence demand in the personal care product market is overseas essence products. Household chemical products are mainly Chinese local brands, and about 60% of essence demand is Chinese essence products.

 

Overall, China's essence products account for less than 30% of the downstream China's daily chemical industry. Due to the complexity of daily chemical essence matching, it is difficult for Chinese essence and fragrance enterprises to break through the technical blockade of international leaders in the short term, and the demand in the field of daily chemical essence will be relatively stable in the next five years.

 

※ China's tobacco industry is greatly affected by industry regulation, and HNB drives the demand for tobacco essence to rise

 

Although the traditional cigarette industry in China has a trillion dollar market, its market size growth rate is relatively slow due to tax policies.

 

At present, there are two main types of new tobacco products, atomized electronic cigarettes and heated non combustible tobacco products (HNB), of which the unit use of HNB for tobacco essence is 10 to 20 times that of traditional cigarettes. Since 2015, the annual compound growth rate of HNB has reached 106%, and in 2019, the global market penetration rate reached 2.8%.

 

At this stage, HNB products have not been approved for sale in China, but can be produced by China Tobacco Corporation and sold overseas. If HNB products are approved for sale in China in the future, the demand for tobacco essence will increase sharply.

International giants of essence and fragrance have come to China in succession. Can Chinese local enterprises break through the tight encirclement?

Deep insight: China's essence and fragrance enterprises are difficult to break through the leading technology blockade in a short time, but they can give play to their own unique advantages from subdividing fields, and may achieve curve overtaking in the future

※ China essence&Fragrance Company can give play to its own unique advantages in combination with local culture

 

For example, in the field of daily chemical essence, China's unique products such as osmanthus essence are explored, and in the field of food essence, salt flavor essence is explored. Chinese essence and flavor enterprises lead the world in salt flavor essence, mainly due to the large gap between Chinese consumers' eating habits and overseas ones. Chinese enterprises should seize these characteristics, keenly explore China's unique culture and lifestyle habits, create more localized products, break through the encirclement with the advantage of localization, and achieve overtaking on the bend.

 

※ Chinese essence manufacturing enterprises can arrange in advance in the field of tobacco essence

 

Compared with overseas leaders, China's local essence and fragrance enterprises have the advantage in the market share of China's tobacco essence, or they can arrange in advance in this field, such as HNB essence related products.

 

However, HNB has its own heating and non combustion property, which makes the corresponding essence products unable to be released through combustion, thus requiring higher technical requirements. Chinese enterprises need to increase relevant R&D investment for advance layout.

 

In the long run, Chinese essence and fragrance enterprises need to get through their production chain through technology research and development, industrial chain integration and other ways to improve their product innovation ability, so as to have higher investment value in the fierce market competition.

...
https://en.sindbo.com/html/6385025322.html2021-8-8
Analysis on the Characteristics of essence Industry and Technical Le
1. Overview and characteristics of essence and spice industry Spices are materials with aroma and/or fragrance. The former refers to substances that can be perceived by human smell, while the latter refers to substances that cause humans to produce a comprehensive effect of aroma, taste, and taste. It is mainly used to prepare essence for flavoring products, or directly used as food additives. Essence is a mixture containing various fragrance ingredients, which is manually prepared or produced by fermentation, enzymolysis, thermal processing and other methods. Essence and spice are not direct consumer goods in people's life, but are added to other products as supporting raw materials. They are widely used in food, daily chemicals, medicine, feed, tobacco, cosmetics, textiles, leather and other industries. Although the amount of use is small, they are crucial to product quality. The use of essence and fragrances has a great impact on the taste and style of terminal products, so they have become indispensable raw materials for many products. According to the different sources and preparation processes of spices, they can be divided into natural spices, synthetic spices, etc. Among them, natural spices are made from the aromatic parts of animals and plants as raw materials, and are processed into original fragrant materials through simple processing. Their forms mostly retain some of the inherent appearance characteristics of plants, such as fragrant wood blocks, fragrant wood slices, etc; Alternatively, aromatic substances can be separated from natural raw materials using physical methods such as steam distillation, extraction, and pressing. Their forms often include essential oils, extracts, purified oils, fragrances, and tinctures, such as rose oil, jasmine extract, vanilla tincture, white orchid resin, turmeric resin, and water fairy purified oil; The advantage of natural flavors is that the main ingredients come from nature, which is relatively in line with the concept of health. The product has a rich variety of flavors, but due to natural conditions, the quantity is limited and the price is relatively high. Synthetic flavors are created by humans imitating natural flavors through their own scientific and technological mastery. A certain "monolithic" spice prepared or created through chemical or biosynthetic pathways using different raw materials; The advantage of synthetic spices is that they have a wide range of raw material sources and a wider variety of product categories compared to natural spices. The disadvantage is that they have a single taste level and require combination and blending for use. Natural flavors are mainly produced by physical methods, while synthetic flavors are mainly produced by chemical or biosynthetic methods. The production processes between the two flavors are completely different. Essence can be divided into edible essence (used for flavoring various foods and beverages for human beings), daily essence (used for flavoring cosmetics, washing products, oral cleaning products and other daily chemical products), feed essence (used for flavoring various animal feeds), and other essence (used for flavoring other industrial products such as plastics, coatings, textiles, etc.) according to their uses and application fields. Essence and spice industry is an important raw material supporting industry in food, daily chemicals, medicine, feed and other industries in the national economy. It is closely related to the improvement of people's living standards and the development of downstream industries. It is an indispensable important raw material for high-quality life in modern society. In recent years, with the development of global economy and the vigorous development of food, daily chemical, pharmaceutical, textile and leather industries, their demand for essence and fragrance is increasing, and the market size of essence and fragrance is also growing. 2. Development trend of essence and fragrance industry (1) The safety of essence and flavor products will be the focus of users Essence and fragrances are mainly used in food, beverage, daily chemicals and other products. They have close contact with consumers and are closely related to the daily life of the people. In the daily supervision, the supervision department paid great attention to the safety of essence and flavor products. All countries have clear restrictions on the types and dosage of edible essence. In recent years, the supervision of essence and fragrances used in food, beverages and daily chemicals has also been strengthened by listing the prohibited list, and the list has been updated. Producers will also be more cautious about the research and development of new essence and flavor varieties, and ensure that the new products developed can meet the requirements of laws and regulations and market demand through longer research and development cycles and more comprehensive safety tests. (2) Concentration of essence and spice industry will gradually increase Limited by technology and talents, the concentration of essence and fragrance industry in China is relatively low. After years of rapid development, China's essence and fragrance industry has emerged a number of professional essence and fragrance production enterprises. Some key enterprises have developed rapidly and actively participated in global market competition. Enterprises with certain influence in the industry are accelerating their growth and expansion through joint ventures, mergers and acquisitions, restructuring, or the assistance of the capital market. The increase in industry concentration will become the future development trend of the domestic market. (3) Emerging markets have become the driving force for industry development Due to the unsynchronized development of the global economy, the essence and spice markets in different regions are also different. In regions such as Western Europe and North America that have taken the lead in development, the food and daily chemical industries have entered a highly developed stage, with a wide variety of products and high per capita consumption, but insufficient growth momentum. Although Asia, Africa, Eastern Europe and other regions started late, their economies developed rapidly. With the increase of population and per capita income, the demand for food and daily chemical products grew day by day, driving the development of essence and fragrance industry. Therefore, emerging markets have become the main driving force for the development of the global essence and spice market. In addition, consumers in different regions have different tastes for essence and spice products due to environmental, cultural and historical reasons. The local essence and spice manufacturers in emerging markets can rely on their knowledge of local consumers' taste preferences to launch more popular formulas, which may seize the development opportunity and change the market pattern of essence and spice to a certain extent. (4) The market competition is becoming increasingly fierce The essence and fragrance industry is highly open and the market competition is fierce. Internationally renowned essence and fragrance manufacturers can often lead the formulation of industry standards and the development direction of new products by virtue of their long-standing brand advantages, strong technical accumulation, advanced production equipment, good product quality and standardized business philosophy. At the same time, domestic enterprises are accelerating their participation in international market competition and cooperation by leveraging their accumulated production experience, talent reserves, and domestic cost advantages in recent years. At present, a group of local enterprises with international influence have emerged in China. Through continuous investment and pursuit of production technology and product quality, their brand awareness in the international market has gradually formed, and their influence is increasing day by day. The increasingly fierce competition pattern of the global essence and spice market will be. 3. Industry technical level and characteristics With the economic globalization, the continuous growth of the domestic economy and the gradual improvement of living standards, the global essence and fragrance layout has also undergone profound changes. The demand for essence and fragrance industry in developing countries has gradually increased, and the potential for Asian market growth has significantly increased. At present, the markets of western Europe, the United States, Japan and other developed countries are approaching saturation, and the sales focus of essence and spices is gradually shifting to developing countries. The world's top ten essence and fragrance enterprises have built factories in China with their accumulated production technology and process, rich marketing management experience and support from R&D centers. In recent years, the essence and fragrance industry in China has made great progress, and a number of professional production enterprises have emerged. The production and R&D level has improved accordingly, and the gap with the counterparts in developed countries is gradually narrowing. In the spice industry, this trend is more pronounced; Some advantageous enterprises have achieved international advanced levels in terms of process, technology, production equipment, analysis and testing equipment, product quality, and raw material selection and matching through technological transformation and process optimization of traditional spice products, forming batch quantification and large-scale production. The extraction methods of natural flavors generally include traditional extraction techniques such as steam distillation, extraction, pressing, adsorption, new extraction techniques such as water diffusion, supercritical CO2 extraction, microcapsule two-phase extraction, molecular distillation, etc. The specific method used depends on the properties of the raw materials and the purpose of the flavors. The production of synthetic spices is not limited by natural conditions, resulting in stable product quality. Moreover, many spice products have unique aromas that do not exist in nature, leading to rapid development. With the progress of modern science and technology, many advanced analytical and testing technologies have been applied in the essence and flavor industry, such as the application of precision analytical methods and structural analysis technologies such as mass spectrometry, chromatography-mass spectrometry, nuclear magnetic resonance, infrared absorption spectroscopy, atomic spectroscopy, X-ray diffraction, etc., which have analyzed the chemical structures of aroma components in many natural flavors, providing a basis for the synthesis of these aroma substances. The advancement of organic synthesis technology and the development of the petrochemical industry have provided broader prospects for the development of spice synthesis. Currently, with the gradual scarcity of natural spice resources, a large number of spice products have been synthesized using petrochemical products as raw materials. Synthetic spices based on petrochemical and coal chemical raw materials have become an important symbol of the development of the spice industry due to their advantages of pure aroma, low price, and large-scale production. Fine chemical industry belongs to a technology intensive industry, and the industry's technological characteristics are primarily characterized by high requirements for technology intensity. Taking the essence and fragrance industry as an example, it involves the extraction technology of natural flavor, the preparation path and production process of synthetic flavor, and the flavoring technology, stabilization technology, extraction technology, etc. in the process of essence blending. The core competitiveness of technology is reflected in the chemical reaction process, the selection of core catalysts, and process control. Companies using different technologies have great differences in production efficiency and product quality. At the same time, the fine chemical industry is a highly comprehensive industry that requires the integration of advanced technologies from different disciplines and industries to develop new products, with high requirements for comprehensive technology. 4. Industry barriers (1) Strict supplier certification system At present, the global essence and fragrance industry market is mainly concentrated in the hands of a few well-known multinational companies. Whether they can obtain production orders from multinational companies and enter their global supplier system becomes the key factor for domestic manufacturers to achieve long-term development. Essence and flavor products are widely used in daily chemical products and food, which can have a direct impact on the health of consumers. Therefore, downstream manufacturers have established strict standards for the selection of suppliers. Suppliers need to possess industry-leading technology, stable quality, sufficient production capacity, and pass industry recognized production and quality management systems. In addition, well-known downstream manufacturers will conduct systematic assessments of suppliers to evaluate their supply guarantee capabilities in all aspects, which generally takes a long time. After going through negotiations, small batch experiments, and long-term testing to ensure that the product always has stable quality, on-site inspections are conducted until it has the ability to supply in large quantities and complete after-sales service, before it can officially enter the supplier list of downstream manufacturers. Once a stable supply relationship is formed between both parties, customers will not easily switch suppliers. Therefore, a strict supplier certification system has formed a high market barrier for new entrants. (2) Technical barriers Essence and fragrance products belong to special fine chemical products, whose key indicators are product quality and aroma, while aroma is difficult to be standardized with quantitative indicators. Different formulations, raw materials, processes, etc. will lead to differences in product quality and aroma, thus affecting the quality of downstream essence products. Through years of technological accumulation and exploration, companies that entered the industry earlier have basically mastered suitable process routes, formed their own product characteristics and quality, and established relatively stable supply relationships with downstream customers. New entrants need to master these technologies, which not only face difficulties in process, technology, and talent, but also face obstacles in short-term recognition from downstream customers, thus forming technical barriers to entering the industry. (3) Qualification barriers China implements a strict production license system for edible essence and spices. The production enterprises of edible essence and flavor shall obtain the food production license according to the national provisions on the management of production license of food and food additive products. The REACH regulatory system implemented by the EU for chemical supervision has become an obstacle to the export of spice products to the EU market due to high registration and maintenance costs, complex procedures, and strict requirements. (4) Environmental barriers With the increasing attention of society to environmental protection and the strengthening of government inspection on environmental protection, cleaner production and energy conservation and emission reduction have become the future development trend of essence and fragrance industry in China. The treatment technology of "three wastes" will become increasingly important in production process design and process route selection. To meet the requirements of national environmental protection and energy conservation and emission reduction, the investment and operation of environmental protection facilities will pose another obstacle for new entrants in the industry. (5) Brand barriers In order to meet the quality requirements of downstream enterprises, essence production enterprises will cooperate with upstream and downstream enterprises in product research and development and trial production, and determine the long-term supply and demand relationship on this basis. Therefore, in order to maintain the unique aroma and taste of products for a long time and maintain the stability of product taste, essence and spice, daily chemicals, food and beverage manufacturers usually do not easily change the upstream essence suppliers to form a fixed brand effect. ...
https://en.sindbo.com/html/0319521837.html2021-7-29
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