Summary：The market demand for essence and spice in China is increasing rapidly. The downstream market of essence and fragrances is concentrated in consumer goods, and the demand is fully diversified, which endows essence and fragrances with strong consumption attributes. Functionalized and differentiated products can meet the market demand and obtain strong customer stickiness. In recent years, due to the development of China's economy and the improvement of the national living standard, as well as the continuous transfer of the global essence and fragrance industry to China, the market scale of China's essence and fragrance industry has developed rapidly.
Global market: Growth differentiation, differentiated consumption as the main focus
The global essence and spice market grew steadily, with South America and Asia leading the way. In 2018, the global market size of essence and flavor reached about 27.6 billion dollars. From 2009 to 2018, the global market for essence and flavor has a compound annual growth rate of about 4%. By region, the essence and spice market is mainly concentrated in Europe, America, Japan and South Korea, among which the Asian market has built a major growth.
The application mainly focuses on food and daily chemical products, serving as a "beautifying agent" for the sense of smell. In the global market of essence and fragrances, edible essence and fragrances account for about 56%, and daily essence and fragrances account for about 44% (the market scale of tobacco fragrances is relatively small, and foreign tobacco essence and fragrances are divided into the field of essence and fragrances). Edible essence and spices can give flavor to food raw materials, correct the bad smell in food, and at the same time can supplement the lack of aroma in food, stabilize and assist the inherent aroma in food. Edible spices are mainly used in beverages, dairy products, convenience foods, candies, and baked goods, with a relatively dispersed end demand market. Daily chemical essence and perfume are mainly used to correct the unpleasant smell in daily chemical products, produce pleasant smell, and upgrade the product grade. They are mainly used in perfume, cosmetics, bathroom supplies, cleaning agents, detergents and other products. Essence for food can be divided into several categories, of which beverage accounts for the largest proportion. On the whole, the downstream consumption of essence and fragrance in the world is relatively dispersed, and the change of demand in a single market has a limited impact on the overall demand. The following will continue to analyze the demand and growth rate of essence and fragrance products from the market segments.
Food market: The global beverage market is steadily growing, driving a steady increase in demand for spices. According to data from the Leading Industry Research Institute, benefiting from the development of the global economy and the gradual improvement of consumer power, the market size of the global beverage industry is expected to maintain stable growth in the future, with a growth rate of around 2%. According to FAO's forecast, the global dairy market is expected to continue growing due to natural population growth and an increase in the middle class. From 2019 to 2023, the growth rates of global milk production, fresh milk, and processed dairy consumption are expected to remain at 1.7%, 2.1%, and 1.5%, respectively. The output of global beverage and dairy products is expected to maintain an increase, and the demand for related edible essence and spice products can still maintain a steady growth.
Daily use market: the global daily use chemical market grew steadily, and the demand for related essence and spices rose steadily. According to the forecast of Data Bridge, with the increase of demand for detergent functionalization and the rapid growth of demand in emerging markets, it is expected that the global liquid detergent market scale is still expected to maintain rapid growth, and the demand for related detergent essence and spices is expected to increase. The global cosmetics market has been able to maintain stable growth in the past. From 2005 to 2019, the global cosmetics market sales increased from approximately $267 billion to approximately $500 billion, with an average annual compound growth rate of about 4.6%. The demand of cosmetics market is growing steadily, and the market demand of related daily chemical essence and fragrance products is expected to maintain a steady growth.
内需市场：消费属性增强，成长性把控主旋律
The market demand for essence and spice in China is increasing rapidly. The downstream market of essence and fragrances is concentrated in consumer goods, and the demand is fully diversified, which endows essence and fragrances with strong consumption attributes. Functionalized and differentiated products can meet the market demand and obtain strong customer stickiness. In recent years, due to the development of China's economy and the improvement of the national living standard, as well as the continuous transfer of the global essence and fragrance industry to China, the market scale of China's essence and fragrance industry has developed rapidly. In 2018, the market size of China's essence and fragrance industry was 40.32 billion yuan, with an average annual compound growth rate of 9.1% from 2005 to 2018. In the future, the scale improvement and industrial upgrading of downstream food, daily necessities and other industries will strongly drive China's essence and spice market to continue to flourish.
Food market: The overall production of soft drinks and finished sugar in China remains stable and upward. According to the data of China Flavor and Fragrance Association, with the rapid development of China's food industry, the demand for essence and flavor in China has increased rapidly, accounting for more than 50% of the whole essence and flavor market. This year's epidemic has disrupted short-term consumption, while the industry trend remains unchanged in the medium and long term. In the future, the domestic food industry is expected to maintain growth, driving the growth of China's agricultural and sideline food processing, food manufacturing and beverage manufacturing sub industries, and the demand for edible essence and spices is expected to maintain a high growth rate. In recent years, the Chinese soft drink and dairy markets have maintained a growth rate of around 5% in downstream product production, and the demand for related edible spices has steadily increased. The overall candy production in China remains stable, and the use of flavorings in candy can still maintain stable growth. With the improvement of residents' consumption level, the output of soft drinks and dairy products is expected to maintain growth, and the demand for soft drinks and dairy related essence and spices is expected to increase.
Daily market: Cosmetics production continues to grow, while detergent production enters a new round of growth. The total retail sales of China's daily chemical industry maintain a high growth rate, and the demand for related daily chemical fragrances has increased. In the future, with the increasing demand for men's care products and high-end daily chemical products, the market for related daily chemical products in China can still maintain a high growth rate. Domestic detergent products are facing consumption upgrading, and the products are gradually moving towards concentrated products. The performance requirements and demand for related essence and fragrances have been improved, and the demand for related detergent and fragrances still has some room for growth. In 2020, affected by the COVID-19, the production of hand sanitizers and synthetic detergents will increase significantly, which will stimulate the demand for daily chemical fragrances
Export pattern: Market diversification, with spices as the main focus
There are many essence and spices exported domestically. China has formed a core competitive advantage in some major essence and fragrance fields, and its export products are concentrated in many major essence and fragrance products, such as vanillin, coumarin, maltol, etc. From 2015 to 2017, the export volume of domestic essence and fragrance products remained at about 180000 tons, accounting for about 30% of the total output.
The export countries are relatively scattered, and the products are mainly spices. As a whole, essence and spice export countries are scattered, and the single market has little impact on the overall demand. From the distribution of China's export countries in 2018, the United States, India, and Japan were the three major export destinations, accounting for approximately 15%, 11%, and 8% respectively. Due to the limited blending level in China, China exports fewer essence products, accounting for less than 16%. The export products are mainly spices, accounting for nearly 85%. There are fewer high-quality products and high-end flavor products.
China exports a large number of spice products. In terms of export volume, China exports a large number of products such as benzyl alcohol, vanillin, 2-phenylethanol, and menthol. Among them, benzyl alcohol and vanillin have relatively large export volumes, with export quantities in the tens of thousands of tons. The export volume of menthol is around 7000 tons, with an average export price of 19.5 US dollars per kilogram. China has established international competitive advantages in some major spice fields and has a certain export scale.
To sum up, the overall demand of essence and fragrance market is growing steadily, among which the domestic demand market is growing rapidly.
International market: The overseas market is mainly concentrated in developed countries such as Europe, America, Japan, and South Korea. The market will pay more attention to product diversification and consumer attributes will dominate market development; At the same time, the demand in emerging markets in South America and Asia has increased, demonstrating high growth potential.
Domestic market: Due to the development of the food industry and the increasing demand for daily chemical products, the demand for spices in the domestic market has increased, with strong external growth and gradually increasing consumer attributes.
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