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- The declaration for import of essential oil in essence and fragrance
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What is essential oil?
Essential oil, also known as essential oil in English, is a volatile aromatic substance extracted from the flowers, leaves, stems, roots, or fruits of plants through methods such as steam distillation, liposuction, extrusion, cold soaking, or solvent extraction. But not all plants can produce essential oils, only plants containing sebaceous glands can produce essential oils. These aromatic molecules extracted from plants are important components of perfume, cosmetics, spices and other products.
Usage of essential oils
Essential oils are often highly concentrated and cannot be directly applied to the skin. They are usually used for aromatherapy or bathing. Essential oil can be applied to the skin only after being diluted with base oil, or other ingredients can be added to make skin care essence oil. The base oil of essential oils is mostly vegetable oil extracted from oil seeds and fruits, which can be directly applied to the skin.
Customs classification of common essential oils
(1) Single essential oil and compound essential oil
Unilateral essential oil is the essence ingredient extracted from the whole plant or a part of a plant, usually named after the plant, such as rose essential oil, lavender essential oil, tea tree essential oil, etc. Compound essential oils are composed of two or more single essential oils. Single essential oils are classified under tariff codes 3301.1200~3301.2999 according to different varieties, while compound essential oils containing two or more essential oils are usually classified under tariff code 3302.9000.
(2) Citrus essential oil
The leaves, flowers, and fruits of citrus plants such as lemon, sweet orange, grapefruit, and red orange can all be used to extract essential oils, but only essential oils extracted from the skin can be called essential oils of citrus fruits. Among them, orange oil is classified under tariff code 3301.1200, lemon oil is classified under tariff code 3301.1300, and white lemon oil (lime oil) is classified under tariff code 3301.1910.
It should be noted that the term "orange" in subheading 3301.12 does not include oranges (including honey oranges and pomelo oranges), Clement oranges, Wilkins oranges, and similar hybrid citrus fruits. Pomelo oil, grapefruit oil, Australian cold pressed orange peel oil, grapefruit oil, bright red orange peel oil, bergamot oil, and other essential oils of citrus fruits are classified under tariff code 3301.1990.
(3) Skin care essence oil
Skin care essence oil is an oily essence formulated from many essence substances. It has skin care effects such as strengthening skin barrier, balancing water oil balance, locking water and moisturizing. It usually contains a variety of single essential oils, a variety of vegetable base oils, caprylic acid/capric acid glyceride and other ingredients. It is a skin care product and should be included in the tax code 3304.9900.
Requirements for standardized declaration of essential oils
According to the standardized declaration requirements for essential oils under tax item 33.01 in the "Catalogue and Interpretation of Customs Import and Export Commodity Standard Declaration of the People's Republic of China (2022)";
Enterprises should declare: 1. Product name; 2. Purpose; 3. Processing technology; 4. Packaging specifications; 5. Brand (Chinese or foreign name); 6. Model number; 7. Ingredient content.
Compound essential oils under tax item 33.02 should be declared according to the standard declaration requirements:
1. Product name; 2. Ingredients; 3. Purpose; 4. Brand (Chinese or foreign name); 5. Model; 6. Packaging specifications.
Skincare products under tax item 33.04 should be declared according to the standard declaration requirements, including:
1. Product name; 2. Purpose; 3. Packaging specifications; 4. Brand (Chinese or foreign name); 5. GTIN code.
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- https://en.sindbo.com/html/9678435244.html2022-7-18
- Analysis of China's essence and spice output and development trend i
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1、 Output of essence and spice
Essence refers to substances with aromatic smell. Most cakes and biscuits can use spices and essence to improve or enhance the aroma and fragrance. These essence and spices are called flavoring agents or flavoring agents. Spices can be divided into natural spices and artificial spices according to their different sources. Natural flavors include both animal and plant-based flavors, with plant-based flavors mainly used in food production. In 2021, the output of essence and spice in China will be 2027 tons, down 4.5% year on year.
Output and growth rate of essence and fragrance in China from 2016 to 2021
China Flavor essence and Cosmetic Industry Association
2、 Import and export situation
Food flavoring is a complex project. It is not only a simple combination of several essence, but also involves many factors such as whether the essence can be integrated with the food base, whether it can be acid resistant, whether it can be heat resistant, and whether it can maintain stability in the process of sterilization and preservation of products. In addition, since the source and purity of essence are different from each other, the amount of the same essence in the same product varies greatly, so attention should be paid to its use.
In 2021, the import quantity of mixed spices and spice containing mixtures for China's food and beverage industry was 10706.88 tons, a year-on-year increase of 15.96%; The export volume of mixed spices and spice containing mixtures used in the food and beverage industry was 11135.15 tons, a year-on-year increase of 0.31%; The import quantity of industrial mixed spices and spice based mixtures was 11055.75 tons, a year-on-year increase of 4.99%; The export quantity of industrial mixed spices and spice based mixtures was 30613.64 tons, a year-on-year decrease of 0.96%.
Import and export quantity of essence and spice in China from 2016 to 2021
Compiled by Chinese Customs and Zhiyan Consulting
According to Chinese customs data, the import amount of mixed spices and spice containing mixtures for China's food and beverage industry in 2021 was 243.102 million US dollars, a year-on-year increase of 28.2%; The import amount of mixed spices and spice containing mixtures used in China's food and beverage industry was 109.2256 million US dollars, a year-on-year increase of 17.8%; The import amount of industrial mixed spices and spice based mixtures was 218.649 million US dollars, a year-on-year increase of 1.3%; The export value of industrial mixed spices and spice based mixtures was 344.312 million US dollars, a year-on-year increase of 20.4%.
Import and export amount of essence and spice in China from 2016 to 2021
Compiled by Chinese Customs and Zhiyan Consulting
Relevant report: Analysis Report on Development Trends and Investment Planning of China's essence and Fragrance Industry from 2022 to 2028 issued by Zhiyan Consulting
3、 Operation of essence and spice leading enterprises
The main business of Aipu Flavor Group Co., Ltd. is the R&D, manufacturing and sales of spices, essence and food ingredients; And food ingredient trade. The main products include spices (including synthetic spices and natural spices), essence (including edible essence and daily essence), food ingredients (mainly including industrial chocolate and jam), and the distribution of food ingredients such as milk fat products (mainly including butter, cheese, light cream, etc.), cocoa, chocolate products, fruit products, etc. of internationally renowned brands.
In the first three quarters of 2021, Aipu Flavor Group Co., Ltd. had a revenue of 2.513 billion yuan; The operating cost of Aipu Flavor Group Co., Ltd. is 2.29 billion yuan; The gross profit margin of Aipu Flavor Group Co., Ltd. is 17.02%.
Operating revenue, operating costs, and gross profit margin of Aipu Flavor Group Co., Ltd. from 2016 to 2021
Company annual report and intelligent research consulting compilation
Aipu Flavor Group Co., Ltd.'s products are widely used in various fields such as food and beverage, daily chemical, etc., and play an irreplaceable role in people's daily lives. In 2020, the operating income of essence and spice manufacturing of Aipu Flavor Group Co., Ltd. was 754116093.21 yuan, and the operating cost was 467068462.53 yuan; The gross profit margin is 38.06%.
2017-2020 Operating revenue, operating cost and gross profit margin of essence and spice manufacturing of Aipu Flavor Group Co., Ltd
Company annual report and intelligent research consulting compilation
In 2020, the operating income of essence of Aipu Flavor Group Co., Ltd. was 515760990.31 yuan, down 5% year on year; The spice revenue of Aipu Flavor Group Co., Ltd. was 238355102.9 yuan, a year-on-year increase of 6.34%.
2017-2020 Operating revenue of essence and fragrance of Aipu Flavor Group Co., Ltd
Company annual report and intelligent research consulting compilation
In 2020, the operating cost of essence of Aipu Flavor Group Co., Ltd. was 289811407.82 yuan, and the gross profit rate was 43.81%; The spice operating cost of Aipu Flavor Group Co., Ltd. is 177257054.71 yuan, with a gross profit margin of 25.63%.
2017-2020 Operating cost and gross profit margin of essence and spice of Aipu Flavor Group Co., Ltd
Company annual report and intelligent research consulting compilation
In 2020, the output of essence of Aipu Flavor Group Co., Ltd. will be 9135 tons; The spice production is 1167 tons; The sales volume of essence of Aipu Flavor Group Co., Ltd. is 9253 tons; The sales volume of spices is 1135 tons.
4、 Development Trend Analysis
Essence and fragrance industry is an industry with high technology content, strong supporting ability and high correlation with other industries in the national economy. It is an important raw material supporting industry in essence and fragrance, daily chemicals, food and beverage industries, and is closely related to the improvement of residents' living standards and the promotion of domestic demand and consumption. The overall development level of the essence and fragrance industry is an important symbol of the national economic and technological development level.
The State Council's "Thirteenth Five Year Plan for National Food Safety" adheres to the strictest standards, regulations, punishments, and accountability, comprehensively implements the food safety strategy, promotes the construction of a modern governance system for food safety, promotes the development of the food industry, and plays a positive role in promoting the healthy and standardized development of the food and food additive industry in China.
Development trend of essence and fragrance industry
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- https://en.sindbo.com/html/574380027.html2022-4-12
- Analysis on market scale and industry development trend of essence a
- Spices are materials with aroma and/or fragrance. The former refers to substances that can be perceived by human smell, while the latter refers to substances that cause humans to produce a comprehensive effect of aroma, taste, and taste. It is mainly used to prepare essence for flavoring products, or directly used as food additives. Essence is a mixture containing various fragrance ingredients, which is manually prepared or produced by fermentation, enzymolysis, thermal processing and other methods.
1、 Industry market size
In October 2018, the data of China Flavor essence and Cosmetics Industry Association showed that, after 40 years of development, the number of enterprises in the essence and fragrance industry has increased from 83 in 1980 to more than 1000, and the market scale has also expanded from 524 million yuan in 1980 to 37.06 billion yuan in 2017, with the market scale expanding more than 70 times. According to the statistics of essence production and sales revenue in China in recent years, the essence industry has shown a relatively rapid growth trend year by year, and the production of essence has basically adapted to the needs of people's lives, industrial and agricultural production and market. In 2019, the output of essence and spice in China was about 1850 tons. China Commercial Industry Research Institute predicts that the output of essence and fragrance in China will reach 2113 tons in 2022.
2、 Industry Development Trends
1. Product safety is a key concern
Essence and fragrances are mainly used in food, beverage, daily chemicals and other products. They have close contact with consumers and are closely related to the daily life of the people. In the daily supervision, the supervision department paid great attention to the safety of essence and flavor products. All countries have clear restrictions on the types and dosage of edible essence. In recent years, the supervision of essence and fragrances used in food, beverages and daily chemicals has also been strengthened by listing the prohibited list, and the list has been updated. Producers will also be more cautious about the research and development of new essence and flavor varieties, and ensure that the new products developed can meet the requirements of laws and regulations and market demand through longer research and development cycles and more comprehensive safety tests.
2. Industry concentration will gradually increase
Limited by technology and talents, the concentration of essence and fragrance industry in China is relatively low. After years of rapid development, China's essence and fragrance industry has emerged a number of professional essence and fragrance production enterprises. Some key enterprises have developed rapidly and actively participated in global market competition. Enterprises with certain influence in the industry are accelerating their growth and expansion through joint ventures, mergers and acquisitions, restructuring, or the assistance of the capital market. The increase in industry concentration will become the future development trend of the domestic market.
3. Emerging markets become the driving force for industry development
Due to the unsynchronized development of the global economy, the essence and spice markets in different regions are also different. In regions such as Western Europe and North America that have taken the lead in development, the food and daily chemical industries have entered a highly developed stage, with a wide variety of products and high per capita consumption, but insufficient growth momentum. Although Asia, Africa, Eastern Europe and other regions started late, their economies developed rapidly. With the increase of population and per capita income, the demand for food and daily chemical products grew day by day, driving the development of essence and fragrance industry. Therefore, emerging markets have become the main driving force for the development of the global essence and spice market. In addition, consumers in different regions have different tastes for essence and spice products due to environmental, cultural and historical reasons. The local essence and spice manufacturers in emerging markets can rely on their knowledge of local consumers' taste preferences to launch more popular formulas, which may seize the development opportunity and change the market pattern of essence and spice to a certain extent.
4. The application of essence and spice is closely related to life
With the development of economy, the improvement of people's living standards, and the continuous growth of downstream, the market scale of essence and fragrance industry continues to expand. According to the report issued by the IAL consulting agency, the global market size of essence and fragrance will reach 30 billion US dollars by 2020, with an average annual growth rate of 5.1%. According to the prediction of China Flavor essence and Cosmetics Industry Association, during the "13th Five Year Plan" period, the average annual growth rate of China's essence and fragrance industry is not less than 7%, which is higher than the national economy (GDP) development expectation. By 2020, the total production and sales are expected to reach about 51 billion yuan.
5. The market competition is becoming increasingly fierce
The essence and fragrance industry is highly open and the market competition is fierce. Internationally renowned essence and fragrance manufacturers can often lead the formulation of industry standards and the development direction of new products by virtue of their long-standing brand advantages, strong technical accumulation, advanced production equipment, good product quality and standardized business philosophy. At the same time, domestic enterprises are accelerating their participation in international market competition and cooperation by leveraging their accumulated production experience, talent reserves, and domestic cost advantages in recent years. At present, a group of local enterprises with international influence have emerged in China. Through continuous investment and pursuit of production technology and product quality, their brand awareness in the international market has gradually formed, and their influence is increasing day by day. The increasingly fierce competition pattern of the global essence and spice market will be.
For the source and analysis of the above data, please refer to the Research Report on Market Prospects and Investment Opportunities of essence and Fragrance in China issued by China Commercial Industry Research Institute. Meanwhile, China Commercial Industry Research Institute also provides services such as industrial big data, industrial intelligence, industrial research reports, industrial planning, park planning, the 14th Five Year Plan, and industrial investment promotion.
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- https://en.sindbo.com/html/9472134815.html2022-4-12
- Release of the "14th Five Year Plan" Development Plan of essence and
- Drive the comprehensive improvement of industry development quality through technological innovation
It is estimated that by 2025, the main business of China's spice essence industry will reach 50 billion yuan
During the "13th Five Year Plan" period, in the face of international and domestic market challenges, especially the impact of the COVID-19, China's fragrance essence industry has maintained a healthy and sustainable development trend. As China's economic and social development is about to enter the 14th five-year development stage, China Flavor essence and Cosmetics Industry Association organized industry experts to formulate the "14th Five Year Plan" for the development of the fragrance essence industry (hereinafter referred to as the "Development Plan"). The "Development Plan" firmly implements the decisions and deployment of the central government, and further clarifies the "14th Five Year Plan" of the fragrance essence industry by taking scientific and technological development, "three product" development, cluster development, green development, and international development as the main line to promote high-quality development of the industry. The development guiding ideology, objectives and strategic measures during the period created a beautiful development blueprint for the spice essence industry.
The Development Plan pointed out that during the "13th Five Year Plan" period, the scale of China's spice essence market grew steadily. According to incomplete statistics of the Association, in 2020, the domestic spice output will be about 218000 tons, and the sales will be about 16.8 billion yuan; The output of essence is about 317000 tons; The sales revenue is approximately 24 billion yuan. During the "13th Five Year Plan" period, the compound annual growth rate of the industry was 3%. The export of spices and essence fluctuated to some extent, but it maintained a surplus in international trade. The overall operation momentum of the industry is good. The number of enterprises and listed companies with an annual output value of more than 100 million yuan continues to increase, which has overcome the impact of the epidemic on the industry to the maximum extent. At the same time, multiple measures have been taken to accelerate personnel training, actively participate in exhibitions and industry exchanges, improve the strength of domestic flavor essence enterprises, and constantly enhance the international competitiveness of enterprises.
The company's products and production level have steadily improved. During the "13th Five Year Plan" period, the market size of China's flavor essence accounted for about one-fifth of the global market, and China has become the world's leading spice supplier, essence consumer and production base, which has also injected power and vitality into the development of China's flavor essence industry. The domestic flavor essence companies closely follow the world's technology and industry development trend, learn to introduce foreign advanced flavor varieties and production technology, and show a good development trend. At the same time, the development of industrial agglomeration is further strengthened, with a greater emphasis on green, coordinated, and sustainable development, and the degree of internationalization is also continuously increasing. Industry associations have actively played a bridging role, timely listening to the demands of industry enterprises, actively reflecting the voices of industry enterprises to the government, organizing industry information, industry policies, industry technology, and international economic and technological promotion and exchange, organizing industry experts to do a good job in the formulation and revision of relevant national standards, industry standards, and group standards, further strengthening the construction of industry skilled talent teams, and playing a leading role in supervising enterprise self-discipline and promoting industry development.
However, there are still some problems in the entire industry, such as weak research on common foundations and a lack of core competitiveness in the development and application of new products; Intellectual property protection is unfavorable, and low-end disorderly competition; The disorderly expansion and repeated construction of traditional advantageous varieties; High regulatory pressure and lack of scientific and effective regulatory measures; The cost of production and operation has risen, and the efficiency of enterprises has declined; International competition is becoming increasingly fierce, and the impact of "double pressure" is becoming apparent; The standards for some emerging niche application areas are incomplete.
China Fragrance and Chemical Association believes that at present, China's flavor and essence industry is in the transition period of structural adjustment. It has changed from pursuing speed growth to quality growth. Transformation, upgrading and transformation of development mode have become the turning point of the industry. On the one hand, the industry has reached a certain stage of development and is undergoing independent transformation and upgrading; On the other hand, passive adjustments are caused by pressures such as competition and regulation.
The Development Plan points out that the development of the spice essence industry during the "14th Five Year Plan" period should follow the basic principle of implementing the overall layout of China's ecological civilization construction and green development, so that the development of the spice essence industry can be actively integrated into the country's deepening supply side structural reform, integrated into the international and domestic dual cycle strategic link with the creation of a domestic big cycle as the central node, and strive to make the spice essence industry a big player in promoting the high-quality development of the spice essence industry, leverage the development of the big market with the development of the small industry, and make due contributions to the national economic and social development during the "14th Five Year Plan".
The China Fragrance Association believes that the industry needs to follow the following seven principles: adhere to industrial restructuring and improve development quality; Adhere to innovation driven approach and enhance technological level; Adhere to the integration of "two modernizations" and take the path of new industrialization development; Adhere to green and low-carbon development, and take the path of ecological civilization; Persist in adapting to the market and developing green products that meet consumer trends; Adhere to the brand strategy and cultivate more advantageous essence brands; Adhere to industrial safety, build market position and competitive advantage in the industry.
The Development Plan also puts forward the goal for the development of the industry: by 2025, the main business income of China's flavor and essence industry will reach 50 billion yuan, with an average annual growth of more than 2%. The output of essence reached 400000 tons, and the output of spices reached 250000 tons. Continue to improve the product structure, further adjust and optimize the proportion of essence products and flavor products in the industrial output value, and increase the industrial added value. We will promote the rationalization and upgrading of the industrial structure of essence.
In terms of product quality, the qualified rate of essence production quality has reached more than 98%. At the same time, strengthen the core supporting role of informatization, increase investment in environmental protection facilities and environmental protection transformation, guide flavor essence production enterprises to develop and promote the application of cleaner production technology, and meet the requirements of three wastes treatment and up to standard discharge in the whole industry by the end of the "14th Five Year Plan".
To achieve the above goals, the "Development Plan" has defined the tasks for the development of the "14th Five Year Plan" industry, which are guided by market demand and seizing new trends in products; Build a large-scale production base for natural flavors with enterprises as the main body; Expand the scope of application, strengthen research on new uses and safety; Green process transformation of traditional bulk synthetic spice products and development of new spice varieties; Developing clean production to solve survival crisis and development concerns; Promote the construction of digital and intelligent chemical plants to create manufacturing advantages in the spice essence industry; Promote park based production and integrate the resources of small and micro enterprises in the fragrance essence industry; Optimize the allocation of industrial resources and form a value chain for Chinese enterprises.
The Development Plan also proposed a series of safeguard policies and measures: attach importance to industrial safety and vigorously develop the national essence industry; Develop reasonable and effective export tax rebate policies for raw materials or intermediate products required for some synthetic fragrances; Emphasize technological innovation and increase R&D investment to support policies; Pay attention to standard construction and improve product quality; Emphasize intellectual property rights and increase innovation protection efforts; Pay attention to scientific and effective supervision, and avoid "one size fits all" management; Emphasize the cultivation of professional skilled talents and accelerate the reserve of high-quality talents; Emphasize the role of industry organizations and strengthen the construction of industry platforms.
The relevant person in charge of the China Fragrance and Chemical Association said that the flavor essence industry has a high degree of correlation with downstream industries, high technology content, and very distinctive industry characteristics. The degree of industry development reflects the comprehensive development level of the country and region to a certain extent. During the "14th Five Year Plan" period, China's fragrance essence will continue to deepen transformation and upgrading, and comprehensively improve the quality of industry development driven by technological innovation.
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- https://en.sindbo.com/html/165029124.html2021-12-28
- What is the stability of essence? Sindbo Intelligent tells you
- One is the stability performance in terms of fragrance or aroma, which means whether their fragrance or aroma is basically the same or undergoes significant changes under certain time and conditions.
The second is whether their physical and chemical properties, as well as those in the medium (or matrix), are in balance, especially whether there will be a mass change after storage for a certain period of time or when exposed to heat, light, or air. These two types of stability are often interrelated or mutually causal.
The stability of spices can be evaluated separately for synthetic and isolated spices, as well as natural spices. Synthetic and single detached spices, because they are a "single entity", when they exist alone, if they are not affected by light, heat, moisture, oxidation, or stored for too long and not contaminated, their fragrance is mostly consistent before and after, so they are relatively stable. Natural spices, on the other hand, are mixtures of multiple components with varying amounts and physical and chemical properties, especially in terms of evaporation rates. Therefore, their fragrance stability is relatively poor. There are some types of fragrances with significant differences before and after. If there are some natural fragrances of essential oils, they will cause significant changes in fragrance due to the presence of terpenes that are easily polymerized or transformed. The molecular formula characteristics, functional group reactivity, and physical properties of synthetic and natural fragrances are the main factors that affect their adaptability or compatibility in a certain flavoring medium. For example, if a certain flavoring medium becomes turbid, precipitated, the emulsion is damaged, discolored, discolored, the application efficiency varies, or the internal quality of the packaging container changes due to the addition of a certain flavoring agent, it indicates that this flavoring agent is unstable between this flavoring medium and this type of packaging material.
The stability of essence is similar to that of natural flavor to some extent. As we all know, essence is a combination of synthetic and isolated fragrances, natural fragrances and fixatives with different amounts. Sometimes, according to the needs of application, it also contains a certain amount of solvents and carriers. These components each have their own physical and chemical properties, and when mixed together, they undergo complex transformations. Such changes are related to the stability of essence. In terms of essence itself, if the evaporation rate of its entire volatilization process is relatively balanced, in other words, the flavor of essence is relatively stable if the flavor change is small during the volatilization process for a long time. However, meeting this requirement alone is not enough. We also need to examine whether its fragrance can remain relatively stable after being added to a certain medium and during the application process; Is it basically consistent with the flavor type of the original essence (that is, whether the evolution of the head fragrance, body fragrance and base fragrance is stable), and whether its flavor diffusion degree is still similar to that of the essence, whether it is increased or decreased; Has its fragrance persistence and fragrance setting effect changed.
To sum up, the reasons for the instability of essence can be summarized as follows:
(1) Chemical reactions between some molecules in essence (such as transesterification, esterification, phenolic condensation, alcohol aldehyde condensation, aldehyde aldehyde condensation, aldehyde oxidation, formation of fudge group, etc.);
(2) Oxidation or polymerization reaction (aldehyde, alcohol, unsaturated bond, etc.) between some molecules in essence and air (oxygen);
(3) Some molecules in essence react physically and chemically when exposed to light (such as some aldehydes, ketones and nitrogen-containing compounds);
(4) Physicochemical reaction or incompatibility between some components in essence and flavoring medium or between some components (such as saponification, hydrolysis, solubility change, surface activity and other aspects of maladjustment affected by pH).
(5) The reaction between some ingredients in essence and packaging container materials of flavoring products.
To investigate whether a certain essence is stable in a certain flavoring medium, the best way to explain the problem is through "shelf test", that is, under simulated normal storage or use conditions, at different intervals, using sensory (smell, vision, necessary taste) or physical and chemical methods to do necessary evaluation, testing or analysis, but it often takes several months or a year to do so. At present, people can use some rapid reinforcement methods to verify, such as:
1. Heating method: essence can be kept at a temperature higher than room temperature for a certain period of time, and then its flavor type or aroma change can be evaluated. At an appropriate heating temperature, in addition to evaluating the fragrance or aroma of the finished product, observe changes in its color or other aspects.
2. Freezing method: put essence or flavored finished product in low temperature for a certain time, and observe the changes of its viscosity and clarity. Observe whether there are any phenomena such as opacity, turbidity, precipitation, or stratification in the liquid flavored products.
3. Illumination method: irradiate essence with ultraviolet light or artificial light, observe its color, viscosity change and evaluate its flavor or aroma change within a certain time.
As for the actual application effect test of flavored products, it is generally used to examine whether there are significant changes in their fragrance type or aroma (head fragrance and lingering fragrance are often the main aspects to be examined) and usage efficiency according to normal usage conditions and methods.
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- https://en.sindbo.com/html/489301928.html2021-11-24
- Data mining of essence and fragrance: analysis of perfume e-commerce
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As far as the market share of perfume is concerned, Asia accounts for 8% of the global sales and only 20% of Latin America, while China only accounts for 0.8% of the global sales. From the perspective of the international market, the perfume market is a US $43.89 billion industry, with at least 300 new products launched every year.
Key points
In France, perfume is as indispensable as food, clothing, housing and transportation, while China, which accounts for about 20% of the world's population, only accounts for 1.5% of global perfume sales. Domestic consumers are not accustomed to using perfume. The purchased perfume is often used only for special occasions. Perfume is still a relatively new thing in China. Although the Chinese perfume market is in the initial stage of development, it means that there is great potential in the future. This paper attempts to analyze the market through the sales data of perfume products on e-commerce websites:
• What kind of perfume products sell well?
• What are the characteristics of these perfume?
So as to analyze the influencing factors of perfume sales and provide basis for perfume sellers to determine purchase plans and users to choose perfume.
Sales volume of perfume with different characteristics
In terms of perfume product classification, the origin, fragrance and packaging of perfume will have a great impact on sales.
The above figure describes the distribution of perfume sales for each feature. In terms of origin, the sales of perfume products from Spain and the United Kingdom are significantly lower than those from other countries. perfume produced in China, France and Italy are the most popular among consumers. France and Italy are the most important places of origin of perfume luxury goods in the world, with a huge impact, while there is little difference between other countries. The sales of "flower fragrance" and "fresh fragrance" are low, and the overall sales of perfume products with flower and fruit fragrance, ocean and citrus fragrance are slightly higher than other perfume. Oriental women are more conservative in the use of perfume than western women. They like light and simple fragrance, so perfume with floral and fruity fragrance is the best seller. Choosing the right type of perfume is a very important aspect of promoting sales.
Perfume is different in different application scenarios
Among all products, daily use cases account for the majority, followed by dates, parties, and gift giving. Users prefer daily perfume.
Through the apriori association model, it is found that most perfume application scenarios are highly correlated, indicating that most perfume products not only have one application scenario, but also have multiple application scenarios. The correlation between most applicable occasions is very strong, with the most frequent occurrences in daily life, dating, workplace, and gatherings and parties, and they are the places with the strongest mutual correlation. However, the correlation between entertainment, sports, and other places is not significant, indicating that these three types of places have strong targeting.
Sales volume of perfume of different types and packages
It can be seen from the data that the sales of eau de toilette EDT and luzhou perfumes EDP are both good, mainly because eau de toilette have a light taste, which is in line with the consumption characteristics of oriental women.
There is also a strong fragrance perfume market, which is mainly aimed at older business women and middle-aged women. The sales of perfume in independent packaging are better than those in other packaging. Businesses need to introduce more perfume combinations and perfume gift sets in combination with different use occasions to stimulate consumption. In addition, at present, a large part of perfume consumption in China is still used as gifts. Therefore, short-term promotion strategies can be developed to reduce prices.
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- https://en.sindbo.com/html/2397641154.html2021-10-13
- Demand side of essence and spice market: focus on "strong consumptio
- Global market: Growth differentiation, differentiated consumption as the main focus
The global essence and spice market grew steadily, with South America and Asia leading the way. In 2018, the global market size of essence and flavor reached about 27.6 billion dollars. From 2009 to 2018, the global market for essence and flavor has a compound annual growth rate of about 4%. By region, the essence and spice market is mainly concentrated in Europe, America, Japan and South Korea, among which the Asian market has built a major growth.
The application mainly focuses on food and daily chemical products, serving as a "beautifying agent" for the sense of smell. In the global market of essence and fragrances, edible essence and fragrances account for about 56%, and daily essence and fragrances account for about 44% (the market scale of tobacco fragrances is relatively small, and foreign tobacco essence and fragrances are divided into the field of essence and fragrances). Edible essence and spices can give flavor to food raw materials, correct the bad smell in food, and at the same time can supplement the lack of aroma in food, stabilize and assist the inherent aroma in food. Edible spices are mainly used in beverages, dairy products, convenience foods, candies, and baked goods, with a relatively dispersed end demand market. Daily chemical essence and perfume are mainly used to correct the unpleasant smell in daily chemical products, produce pleasant smell, and upgrade the product grade. They are mainly used in perfume, cosmetics, bathroom supplies, cleaning agents, detergents and other products. Essence for food can be divided into several categories, of which beverage accounts for the largest proportion. On the whole, the downstream consumption of essence and fragrance in the world is relatively dispersed, and the change of demand in a single market has a limited impact on the overall demand. The following will continue to analyze the demand and growth rate of essence and fragrance products from the market segments.
Food market: The global beverage market is steadily growing, driving a steady increase in demand for spices. According to data from the Leading Industry Research Institute, benefiting from the development of the global economy and the gradual improvement of consumer power, the market size of the global beverage industry is expected to maintain stable growth in the future, with a growth rate of around 2%. According to FAO's forecast, the global dairy market is expected to continue growing due to natural population growth and an increase in the middle class. From 2019 to 2023, the growth rates of global milk production, fresh milk, and processed dairy consumption are expected to remain at 1.7%, 2.1%, and 1.5%, respectively. The output of global beverage and dairy products is expected to maintain an increase, and the demand for related edible essence and spice products can still maintain a steady growth.
Daily use market: the global daily use chemical market grew steadily, and the demand for related essence and spices rose steadily. According to the forecast of Data Bridge, with the increase of demand for detergent functionalization and the rapid growth of demand in emerging markets, it is expected that the global liquid detergent market scale is still expected to maintain rapid growth, and the demand for related detergent essence and spices is expected to increase. The global cosmetics market has been able to maintain stable growth in the past. From 2005 to 2019, the global cosmetics market sales increased from approximately $267 billion to approximately $500 billion, with an average annual compound growth rate of about 4.6%. The demand of cosmetics market is growing steadily, and the market demand of related daily chemical essence and fragrance products is expected to maintain a steady growth.
内需市场:消费属性增强,成长性把控主旋律
The market demand for essence and spice in China is increasing rapidly. The downstream market of essence and fragrances is concentrated in consumer goods, and the demand is fully diversified, which endows essence and fragrances with strong consumption attributes. Functionalized and differentiated products can meet the market demand and obtain strong customer stickiness. In recent years, due to the development of China's economy and the improvement of the national living standard, as well as the continuous transfer of the global essence and fragrance industry to China, the market scale of China's essence and fragrance industry has developed rapidly. In 2018, the market size of China's essence and fragrance industry was 40.32 billion yuan, with an average annual compound growth rate of 9.1% from 2005 to 2018. In the future, the scale improvement and industrial upgrading of downstream food, daily necessities and other industries will strongly drive China's essence and spice market to continue to flourish.
Food market: The overall production of soft drinks and finished sugar in China remains stable and upward. According to the data of China Flavor and Fragrance Association, with the rapid development of China's food industry, the demand for essence and flavor in China has increased rapidly, accounting for more than 50% of the whole essence and flavor market. This year's epidemic has disrupted short-term consumption, while the industry trend remains unchanged in the medium and long term. In the future, the domestic food industry is expected to maintain growth, driving the growth of China's agricultural and sideline food processing, food manufacturing and beverage manufacturing sub industries, and the demand for edible essence and spices is expected to maintain a high growth rate. In recent years, the Chinese soft drink and dairy markets have maintained a growth rate of around 5% in downstream product production, and the demand for related edible spices has steadily increased. The overall candy production in China remains stable, and the use of flavorings in candy can still maintain stable growth. With the improvement of residents' consumption level, the output of soft drinks and dairy products is expected to maintain growth, and the demand for soft drinks and dairy related essence and spices is expected to increase.
Daily market: Cosmetics production continues to grow, while detergent production enters a new round of growth. The total retail sales of China's daily chemical industry maintain a high growth rate, and the demand for related daily chemical fragrances has increased. In the future, with the increasing demand for men's care products and high-end daily chemical products, the market for related daily chemical products in China can still maintain a high growth rate. Domestic detergent products are facing consumption upgrading, and the products are gradually moving towards concentrated products. The performance requirements and demand for related essence and fragrances have been improved, and the demand for related detergent and fragrances still has some room for growth. In 2020, affected by the COVID-19, the production of hand sanitizers and synthetic detergents will increase significantly, which will stimulate the demand for daily chemical fragrances
Export pattern: Market diversification, with spices as the main focus
There are many essence and spices exported domestically. China has formed a core competitive advantage in some major essence and fragrance fields, and its export products are concentrated in many major essence and fragrance products, such as vanillin, coumarin, maltol, etc. From 2015 to 2017, the export volume of domestic essence and fragrance products remained at about 180000 tons, accounting for about 30% of the total output.
The export countries are relatively scattered, and the products are mainly spices. As a whole, essence and spice export countries are scattered, and the single market has little impact on the overall demand. From the distribution of China's export countries in 2018, the United States, India, and Japan were the three major export destinations, accounting for approximately 15%, 11%, and 8% respectively. Due to the limited blending level in China, China exports fewer essence products, accounting for less than 16%. The export products are mainly spices, accounting for nearly 85%. There are fewer high-quality products and high-end flavor products.
China exports a large number of spice products. In terms of export volume, China exports a large number of products such as benzyl alcohol, vanillin, 2-phenylethanol, and menthol. Among them, benzyl alcohol and vanillin have relatively large export volumes, with export quantities in the tens of thousands of tons. The export volume of menthol is around 7000 tons, with an average export price of 19.5 US dollars per kilogram. China has established international competitive advantages in some major spice fields and has a certain export scale.
To sum up, the overall demand of essence and fragrance market is growing steadily, among which the domestic demand market is growing rapidly.
International market: The overseas market is mainly concentrated in developed countries such as Europe, America, Japan, and South Korea. The market will pay more attention to product diversification and consumer attributes will dominate market development; At the same time, the demand in emerging markets in South America and Asia has increased, demonstrating high growth potential.
Domestic market: Due to the development of the food industry and the increasing demand for daily chemical products, the demand for spices in the domestic market has increased, with strong external growth and gradually increasing consumer attributes.
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- Supply end of essence and spice: global monopoly competition, low co
- International market: leading monopoly, high wall casting with high gross profit margin
The market is highly monopolized, gradually forming a pattern of the "Four Great Kings". The global essence and spice market is monopolized by the top 10 giant enterprises. In 2017, the industry CR10 was 77.0%. With the strengthening of the layout of leading patents, the broadening of product layout, the deepening of the industry moat, and the trend of further improving market concentration. The global essence and spice market has formed a supply pattern of "four super and more powerful". Chihuadun, Fenmeiyi, International essence and Fragrance and Symrise are in the first echelon of the industry, and the second echelon is mainly Japanese, American and Chinese enterprises such as Man's, Frutarom (acquired by IFF in 2018), Takasa, Morin, Robert (owned by Fenmeiyi), Hasegawa and Huabao International.
Differentiated product competition, emphasizing the extension of consumer attributes. Since flavor products need to be blended to produce essence, different flavor products have differentiated characteristics and can form certain complementarities. The market will still pursue the production of different types of essence and spice products to pursue product renewal and meet the demand for new flavors. International essence and fragrance giants such as Chiwharton need to synthesize hundreds of new compounds every year. After the evaluation of flavor mixing personnel and synthetic process, only a few of them can be produced as new synthetic flavors. The application of these new products plays an important role in the quality of essence and the creation of new essence. Although the research and development of a single variety requires a large amount of investment, a new type of essence will gain more market space if it is applied, such as rose ether in the 1860s, turquoise ketone and turquoise ketone in the 1970s, and methyl dihydrojasmonate in the 1980s. The international essence and spice market is in the stage of differentiated competition as a whole, and even the international essence and spice giants need to purchase relevant products from competitors for blending.
Continuous high R&D investment, consolidating the leading position. New essence and spice products can bring certain differentiation to products, improve customer stickiness and seize market share. The world essence and fragrance giants attach great importance to R&D, and the general R&D investment accounts for 6% to 9% of the total revenue. These funds are mainly used for the development of various new products and technologies, effectively promoting the development and application of related technologies. The extremely high R&D investment has created a highly competitive barrier in the industry, promoting a pattern of monopolistic competition.
The cost proportion is relatively low, and the gross profit margin level is high. On the demand side, essence and fragrances account for a relatively low proportion of production costs in downstream enterprises, and their consumption attributes are strong. Small differences in essence and fragrances may cause huge changes in industry demand, so downstream manufacturers have high requirements for product quality and weak bargaining power. The pattern of supply side monopolistic competition ensures exclusive supply of patented formulas, and the market supply side has strong bargaining power. Therefore, in the pattern of strong supply and weak downstream, essence and spice industry leaders can maintain a high level of gross profit.
国内市场:行业集中度尚低,平均规模较小
The production is rapidly increasing, and the supply pattern is relatively scattered. In the past 20 years, China's food industry, beverage industry, tobacco industry and other related industries have developed rapidly, as well as the innovation of related synthesis, extraction and flavor mixing technologies. The quality of essence and flavor products in China has continued to improve, the variety has continued to increase, the scale of enterprises has continued to expand, and the output and sales of products have increased year by year. There are a large number of essence and spice enterprises in China, with more than 1000 existing production enterprises, which are mainly distributed in Guangdong, Jiangsu and Shandong, with a low overall concentration. Among them, there are more than 300 enterprises above the designated size. In 2016, the average asset size was only 150 million yuan, and the average operating income was only 190 million yuan. The profitability of enterprises above the designated size is weak, the asset size is small, and the competitive advantage of enterprises is not obvious, forming a certain competitive advantage in the field of bulk essence and fragrance and the competition is fierce.
The concentration of industry supply is relatively low, and leading companies have significant room for improvement. Compared with foreign countries, the concentration of essence and fragrance industry in China is relatively low. In 2018, the CR5 of China's essence and fragrance industry was only 21.2% (estimated by the market share of the top five companies with operating revenue, without considering the market share of foreign companies in China), and the concentration was still low compared with the pattern of foreign oligopoly. In the future, driven by the tightening of domestic food additive control, the rise of environmental barriers, and the upgrading of domestic consumption, the survival space of small enterprises will be squeezed, and there is still a high room for improvement in the market share of leading enterprises.
The concentration of industry supply is relatively low, and leading companies have significant room for improvement. Compared with foreign countries, the concentration of essence and fragrance industry in China is relatively low. In 2018, the CR5 of China's essence and fragrance industry was only 21.2% (estimated by the market share of the top five companies with operating revenue, without considering the market share of foreign companies in China), and the concentration was still low compared with the pattern of foreign oligopoly. In the future, driven by the tightening of domestic food additive control, the rise of environmental barriers, and the upgrading of domestic consumption, the survival space of small enterprises will be squeezed, and there is still a high room for improvement in the market share of leading enterprises.
Food safety, environmental protection tightening, and consumption upgrading lead to industry clustering
The trend of food safety: stricter regulation and increased barriers to certification. In the future, as the industry standards and the management of additives become increasingly strict, downstream customers' requirements for the quality of essence and flavor products will also gradually increase, and the certification barriers of related industries will also gradually increase. Some small essence and fragrance enterprises have less R&D investment, poor product quality, or are difficult to pass the food verification. The requirements for food safety standards on the demand side have been raised, and leading enterprises have the financial and technological strength, which is expected to increase market share.
The trend of environmentally friendly production: policies are becoming stricter, and small businesses are accelerating their exit. In order to promote the construction of ecological civilization, national environmental protection policies continue to tighten. Since the first round of environmental inspections and "looking back" from 2016 to 2018, over 200000 chemical enterprises in China have been shut down in accordance with the law. Starting from 2019, in 2020 and 2021, the Ministry of Ecology and Environment will conduct a second round of inspections on the inspected objects over a period of three years. Utilize the year 2022 to conduct a 'look back' on some places and departments. There are a large number of essence and fragrance enterprises in China, with a wide geographical distribution and a small investment scale. Some flavor production processes involve more reaction processes and by-products, which pose a greater risk of environmental protection production. With the gradual pressure of domestic environmental protection policies, small essence and spice enterprises will withdraw from the market, and industry concentration is expected to increase.
The trend of consumption upgrading: quality improvement, new products seizing the market. With the improvement of people's living standards, consumers' consumption concepts for food and daily chemical products are becoming increasingly rational and mature, and their requirements for the quality of consumer goods are gradually increasing. Downstream consumers began to pursue safe, natural and environmentally friendly essence and fragrance products. In the future, essence and spice enterprises that master the research and development capability of new varieties are expected to launch more safe and reliable essence and spice varieties, meet the escalating consumption demand and increase market share.
Looking ahead, domestic food safety, environmental standards, and consumer upgrades will significantly increase the competitive barriers in the industry supply. Small businesses will find it more difficult to pass customer quality verification, national environmental approval, and customer brand selection, facing the risk of exiting the market, and the supply side is expected to clear. The domestic leading enterprises of essence and fragrance have capital and technical advantages, and the market share is expected to gradually increase.
Import substitution: R&D opens the way, high-end products are expected to break through
Imports are relatively concentrated, mainly in Germany and India. In 2018, China's imports of essence and spices were about 1.8 billion dollars, and the top five countries in terms of imports were Germany, India, the United States, Japan and Singapore. Compared with China's essence and spice export regions, the importing countries are relatively concentrated, and the sum of the top five imports accounts for about 70% of China's total imports of essence and spice commodities. China mainly imports synthetic spices from Germany, and essence accounts for a relatively small proportion. China mainly imports natural spices such as menthol and peppermint oil from India.
The import volume of menthol is relatively large, and the domestic market space is vast. From the perspective of imported products, the largest imported spice product in China is menthol, with an import volume of 12000 tons in 2017 and an average import unit price of 16.4 US dollars per kilogram. This is mainly due to the lower production cost of menthol in India and other places, which has a certain cost advantage. Secondly, the import volume of orange oil, benzaldehyde, and benzyl alcohol is over 1000 tons; There are also some high-end spice products in small batches (Turkic ketone, Rose ether, Macrostanone, high-quality dihydrojasmonate methyl ester), with small batch sizes and high added value, which cannot be produced by domestic enterprises and need to be imported from abroad.
Domestic leading enterprises are accelerating their research and development layout, which is expected to replace imported high-end products. Compared with foreign essence and fragrance giants Chiwharton and IFF, the R&D investment of essence and fragrance enterprises in China accounts for a low proportion of operating revenue, and the absolute value of R&D investment is small. There is still room for improvement in the investment layout of R&D end. In the future, powerful essence and fragrance enterprises in China are gradually rising and strengthening R&D investment. In the past 30 years, China has ranked first in the number of essence and fragrance patents registered internationally, accounting for 31%, followed by the United States, accounting for 11%. At present, synthetic spice enterprises in China have broken through various new synthetic spice products such as cooling agent WS-23, carvone, methyl dihydrojasmonate, and furanone, while natural spice enterprises benefit from China's natural resource endowment and have certain market discourse power in various products such as osmanthus essential oil, litsea seed oil, and pine resin. China is gradually establishing a competitive advantage and is expected to gradually break through foreign monopoly products and achieve partial product import substitution.
On the supply side, overseas markets are in a highly monopolistic stage, and leading enterprises are laying out differentiated products to ensure competitive advantages. The concentration of supply in the domestic market is relatively low, and the average scale is small. In the future, under the combined effect of domestic food safety standards, environmental protection standards, and the improvement of consumption levels, the competition barriers in the industry will increase. Small enterprises without technological and financial advantages are expected to exit the market, and the industry is expected to move towards top concentration. At the same time, domestic essence and spice enterprises are gradually distributing related high-end essence and spice products, which is expected to break through the high-end product field and realize import substitution. The domestic essence and fragrance industry is facing a "golden age" of head concentration and import substitution, and domestic leading enterprises are expected to gradually increase their market share and strengthen their competitive advantages.
Looking forward to the future, the domestic essence and spice market is facing a high growth momentum, and the consumption attribute is gradually strengthened, with certain growth potential. On the supply side, large spice enterprises are gradually laying out high-end spice products, which is expected to form strong patent barriers, squeeze out market share of small enterprises, replace imported products, increase market share, and endow leading enterprises with internal growth potential.
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- Analysis of essence and fragrance industry chain: the raw materials
- Chemical semi synthesis: based on three major raw materials, limited production scale
Chemical semi synthetic fragrances are mainly prepared by starting from isolated fragrances to produce various fragrance derivatives. At present, chemical semi synthetic fragrances are mainly synthesized through various products such as clove oil, guaiacol oil, lemongrass oil, turpentine (pinene), and camphor oil to produce a rich range of fragrance products. The following will mainly introduce the chemical semi synthetic fragrance industry chain of clove oil, lemongrass oil, and pinene.
Lilac oil: synthetic bulk spice vanillin. Lilac oil (extract from clove stem) extracts natural eugenol, and the quality of vanilla synthesized from eugenol is close to that of natural products, which is widely favored in the high-end food and beverage market. However, the production of vanillin from raw materials such as clove oil and lignin will emit a large amount of pollutants and face significant environmental pressure. Eugenol can be synthesized into dihydroeugenol, isoeugenol, vanillin, and eugenol ester products.
Lemongrass oil: a widely used raw material. Lemongrass oil is an essential oil extracted from lemongrass, which is mainly grown in Latin America and India. The product is widely used in the daily chemical industry. Lemongrass aldehyde is the main component of lemongrass oil, naturally occurring in lemongrass oil and used for the synthesis of more versatile fragrances such as geraniol and L-menthol. The essence and fragrance prepared from citronella oil are widely used in household care products, detergents and other products due to their mosquito repellency.
Pinene: Downstream demand in the industrial chain is concentrated on vanillin and citral. Pinene exists in natural turpentine, with an annual production of around 300000 tons worldwide. Pinene mainly exists in two isomers, alpha and beta. The annual production of pinene in the world is more than 90000 tons, which is mainly used to synthesize a variety of bulk essence such as linalool, geraniol, citral, etc. Due to the fact that natural turpentine is mainly extracted from pine resin, natural production is limited, and the supply of natural semi synthetic market is still tight.
Overall, chemical semi synthetic spice products are limited by limited raw material sources, and their production is usually low, which cannot fully meet market demand. However, chemically semi synthetic spice products usually result in purer spice products, produce fewer isomers of spices, and have product quality closer to natural products, which is to some extent popular in the market.
Chemical total synthesis: based on petrochemical raw materials, producing diversified products
Chemical fully synthetic fragrances are mainly synthesized from petroleum and coal tar based raw materials through chemical processes. Various fragrance products are mainly synthesized through acetylene/acetone, cresol, isoprene, toluene, benzene, acetylene/acetone, and cresol. The following mainly introduces the industrial chain of synthesizing fragrances from isoprene, toluene, and benzene.
Isoprene: Rich in products and high in synthetic barriers. Isoprene is an important bulk petrochemical raw material and one of the most important products in cracking C5 fractions. The production capacity of isoprene from petroleum has a certain scale. The supply of essence and fragrance from isoprene is guaranteed, and the cost of raw materials is low. Through isoprene, citral, linalool, citronellal, geraniol, menthol and other bulk essence can be synthesized, and the downstream application prospect is broad. The process of synthesizing linalool and citral through isoprene involves multiple steps, with complex product structures and high production barriers, which are only mastered by a few enterprises.
Toluene: With abundant sources of raw materials, it synthesizes highly efficient antibacterial spice cinnamaldehyde. Toluene is also one of the commonly used bulk raw materials with abundant sources. At present, toluene can be used to synthesize the important bulk spice cinnamaldehyde, which has antibacterial, disinfectant, and preservative functions, and can also serve as a physical preservative. Benefiting from the increased consumption of packaged food and organic food essence raw materials, the demand for cinnamaldehyde rose rapidly. According to Bai Liao Hui's prediction, the global cinnamaldehyde market is expected to exceed 2 billion US dollars by 2024.
Benzene: synthetic bulk spice benzaldehyde. Benzene can be used to synthesize a large amount of commonly used perfume β - phenylethanol. At present, β - phenylethanol is commonly used to prepare rose essence, and the global production of β - phenylethanol is about 10000 tons. Phenylethanol has a lower price than linalool and is often used in the preparation of daily chemical fragrances. Due to the carcinogenic effect of the raw material styrene, the synthesis of β - phenylethanol is mainly used as a fragrance for daily chemical products, and current research is mostly focused on the synthesis of β - phenylethanol using biological fermentation methods.
The diversification of the synthetic fragrance industry chain structure and high technological barriers have created an excellent track for the synthetic fragrance industry.
There are various types of spice products with complex product structures, and different products cannot be completely replaced. The spice product market meets diversified characteristics.
Essence needs a variety of spices for preparation. Different essence products can meet the differentiated needs with strong stickiness. essence products also meet the diversified characteristics.
The barrier to entry for synthetic spice technology is high, and leading enterprises have exclusive control over the synthesis process and formula, with strong discourse power. The following will analyze the supply and demand of essence and fragrance industry, and deconstruct the growth and competition pattern of the industry.
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- Perspective of essence and fragrance industry: diversified product s
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mainly synthetic essence and spices, with rich varieties
The product structure of essence and spice kingdom is diversified. Spices are compounds that can bring flavor and are raw materials for preparing essence, while essence is a mixture of a variety of spices. The relationship between the two is inseparable. Essence and spice products are widely used in food, daily chemicals, tobacco and other fields. After hundreds of years of development, the world has formed a complete industrial chain of essence and flavor production from plant, animal extracts and petrochemical raw materials. According to their sources, spices are divided into natural spices and artificially synthesized spices.
Natural flavors: including plant flavors (lemongrass essential oil, lemon essential oil, rose essential oil, etc.) and animal flavors (ambergris, beaver, civet, etc.). Natural flavors have limited sources of raw materials and are relatively expensive, but they are closer to natural flavors.
Artificially synthesized fragrances: synthesized from basic petrochemical products such as benzene, toluene, and isoprene, with a wide range of raw material sources and low production costs.
The essence can be obtained after the spices are mixed by the perfumers, so as to be used in the terminal consumer market. According to different use scenarios, essence can also be divided into edible essence, daily chemical essence, etc.
The variety of synthetic spice products is abundant, and their market share continues to expand. At present, there are only about 500 natural spice products worldwide, while there are over 6000 synthetic spice varieties, which are more diverse and can better meet downstream demand. Synthetic essence has the advantages of low cost, safety and large output, and occupies 70%~90% of the global flavor market share. With the rapid growth of market demand, the source of natural flavor is limited and can not fully meet the market demand, and the proportion of synthetic flavor is expected to continue to expand in the future.
There are various types of synthetic spices to meet the differentiated needs of the market. In synthetic spice products, there are more than 100 commonly used spice varieties with an annual demand of over 5000 tons worldwide, mainly including vanillin, linalool, geraniol, β - phenylethanol, menthol, and maltol. There are a wide range of synthetic flavor products, which can meet the demand for differentiated blending of essence products.
The preparation process of essence is complex, and the flavor mixing process varies greatly. Flavor products have a strong and monotonous taste, which cannot be used directly alone. They can only be used after being mixed and prepared into essence. Essence is usually made from several hundreds of flavors, with a certain flavor type. After blending, essence can be blended by adding a coordinator, a modifier, a flavoring agent and a fixative to form a blended essence, which can be dissolved in water and oil after ripening to prepare a liquid flavor, or dispersed in dextrin and lactose to prepare a solid flavor. According to the prediction of IAL Consultants, in 2014, the global essence market accounted for 51.5%, and the spice market accounted for 48.5%. Generally, a essence product involves the deployment of more than ten or even dozens of flavor products. According to the proportion of flavor formulas and ingredients, essence will have a large difference in flavor and quality, and some products will be more diversified.
In short, essence and spice can be divided into essence and spice, with market share close to 50%, while spice can be divided into natural flavor and synthetic flavor. There are a wide variety of synthetic spice products with diverse product structures, which can better meet downstream demand and account for over 70% of the spice market share. The process of blending essence involves a variety of spices. The blending formula is more differentiated and diversified. Essence and spice products are diversified, which can meet customers' differentiated needs and improve customer stickiness.
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