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- Data mining of essence and fragrance: analysis of perfume e-commerce
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As far as the market share of perfume is concerned, Asia accounts for 8% of the global sales and only 20% of Latin America, while China only accounts for 0.8% of the global sales. From the perspective of the international market, the perfume market is a US $43.89 billion industry, with at least 300 new products launched every year.
Key points
In France, perfume is as indispensable as food, clothing, housing and transportation, while China, which accounts for about 20% of the world's population, only accounts for 1.5% of global perfume sales. Domestic consumers are not accustomed to using perfume. The purchased perfume is often used only for special occasions. Perfume is still a relatively new thing in China. Although the Chinese perfume market is in the initial stage of development, it means that there is great potential in the future. This paper attempts to analyze the market through the sales data of perfume products on e-commerce websites:
• What kind of perfume products sell well?
• What are the characteristics of these perfume?
So as to analyze the influencing factors of perfume sales and provide basis for perfume sellers to determine purchase plans and users to choose perfume.
Sales volume of perfume with different characteristics
In terms of perfume product classification, the origin, fragrance and packaging of perfume will have a great impact on sales.
The above figure describes the distribution of perfume sales for each feature. In terms of origin, the sales of perfume products from Spain and the United Kingdom are significantly lower than those from other countries. perfume produced in China, France and Italy are the most popular among consumers. France and Italy are the most important places of origin of perfume luxury goods in the world, with a huge impact, while there is little difference between other countries. The sales of "flower fragrance" and "fresh fragrance" are low, and the overall sales of perfume products with flower and fruit fragrance, ocean and citrus fragrance are slightly higher than other perfume. Oriental women are more conservative in the use of perfume than western women. They like light and simple fragrance, so perfume with floral and fruity fragrance is the best seller. Choosing the right type of perfume is a very important aspect of promoting sales.
Perfume is different in different application scenarios
Among all products, daily use cases account for the majority, followed by dates, parties, and gift giving. Users prefer daily perfume.
Through the apriori association model, it is found that most perfume application scenarios are highly correlated, indicating that most perfume products not only have one application scenario, but also have multiple application scenarios. The correlation between most applicable occasions is very strong, with the most frequent occurrences in daily life, dating, workplace, and gatherings and parties, and they are the places with the strongest mutual correlation. However, the correlation between entertainment, sports, and other places is not significant, indicating that these three types of places have strong targeting.
Sales volume of perfume of different types and packages
It can be seen from the data that the sales of eau de toilette EDT and luzhou perfumes EDP are both good, mainly because eau de toilette have a light taste, which is in line with the consumption characteristics of oriental women.
There is also a strong fragrance perfume market, which is mainly aimed at older business women and middle-aged women. The sales of perfume in independent packaging are better than those in other packaging. Businesses need to introduce more perfume combinations and perfume gift sets in combination with different use occasions to stimulate consumption. In addition, at present, a large part of perfume consumption in China is still used as gifts. Therefore, short-term promotion strategies can be developed to reduce prices.
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- https://en.sindbo.com/html/2397641154.html2021-10-13
- How can the food industry embrace the impact of the new wave of big
- ¡¡¡¡Recently, Mr. Chen Qing, Assistant General Manager of China Food Co., Ltd., expressed his views on the application of new technologies based on his actual work.
Firstly, the development direction of Business Intelligence (BI) is "fast, real-time, and intelligent". Under the impact of the big data wave, BI has won new development opportunities. How to achieve fast, real-time, and intelligent processing and analysis of big data is crucial. Big data is the foundation, and BI is the application tool for achieving business management. Without big data, BI loses its foundation of existence; Similarly, without BI, big data would lack the tools to convert it into value and cannot serve as a basis for decision-making. In the future, it is necessary to be able to quickly and real-time view inventory, billing, and other information generated through big data, and to establish business and data models to display big data according to business logic. This is also the main reason why emerging technologies such as HANA and Exalytics are popular. China Food has established a business intelligence analysis system using SAP BW, which is designed more based on the company's business needs. After five years of development, the system order volume of Chinese food has nearly doubled, with a daily turnover of over 100 million yuan. In addition to presenting ERP data from sales, supply chain, and financial environments through SAP BW, COFCO Group's Chinese food company is also considering how to analyze unstructured data and turn it into decision-making basis, such as demographic information, market share information, consumer research information, social network information, etc.
Secondly, the characteristics of mobile commerce lie in obtaining enterprise information at any time, conducting data exchange, risk warning, and enabling enterprise management to make decisions at any time. The China Food Mobile Commerce project was launched last year. In August 2011, two mobile commerce projects of China Food were officially launched. One is the DMS (Distributor Management System) dealer management system, which manages dealer inventory and point of sale inventory and prices under dealers. By installing a specific software at the dealer's location, we automatically transmit the required dealer shipment details and inventory data to our server on a daily basis. After analysis, we can accurately monitor the shipment status of distributors and the inventory and selling price of offline sales points. Chinese food can use this system to drive more targeted channels, inventory, and sales, and promote more accurate market planning. Another one is MCM (Mobile Customer Management), a mobile point of sale management system that can help Chinese food solve many problems in business management, such as line visits, order management, inventory management, promotion management, GPS positioning, information announcements, report summaries, etc; At present, mobile commerce is in the trial operation stage, and nearly a thousand salespeople and supervisors in some sales regions are using this system. Within 1-2 years, nearly 10000 people will use this system.
Thirdly, food safety is crucial for food consumer goods enterprises, and the implementation of product traceability systems is an important guarantee for achieving food safety. The goal of the China Food Product Traceability System project is to establish a product traceability service platform at the China Food Headquarters, supporting full traceability of alcoholic products and expanding traceability applications for other products under China Food in the future; Implement logistics and delivery management for liquor factories and DCs, and collect product flow data; Realize market management personnel's management of counterfeit goods based on smartphones, including mobile inspection services for Android and IOS (iPhone), to achieve product anti-counterfeiting and anti counterfeit management; Implement anti-counterfeiting query function for consumers: including searching product quality and safety information on websites and mobile clients to achieve product anti-counterfeiting; Provide consumers with knowledge on food safety, health and nutrition through mobile applications. The Chinese food and alcohol product traceability system is an important measure for China's food safety, which can achieve full traceability of the product lifecycle. It has the following characteristics: A. Collecting and transmitting transparent and trustworthy information throughout the entire process of product production and consumption to ensure product safety and reliability; B¡¢ Track the ownership and characteristics of raw materials, packaging, and products at various stages of production, processing, transportation, and sales to enhance the execution and transparency of enterprise supply chain management; C¡¢ By putting consumers at the center and establishing a transparent and efficient traceability system, a new way of connecting with consumers is established, reflecting the company's commitment to consumer safety.
Product lifecycle management is the key to brand R&D management. The launch of COFCO PLM system is based on the R&D innovation system management system released by COFCO Group. COFCO's product and technology strategy drives the company's resource and product portfolio management, selecting suitable new product projects for the company's business and utilizing the Stage gate system to ensure the correct execution of these projects. Through the system, the new product launch process of "4 stages, 8 steps, and 7 door cards" is implemented to centrally manage all relevant data and output files of R&D projects, clarify approval principles at each checkpoint, and track the progress of each R&D project in real time. In addition, label change management is also implemented through the PLM system in a Stage Gate manner, managing the label change management process arising from new products, product upgrades and packaging revisions, changes in laws, regulations and standards, changes in factory information, and correction of non compliant labeling.
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- https://en.sindbo.com/html/4809764412.html2012-6-18
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